Agency is first partner globally to meet Adobe’s rigorous standards for campaign specialization
August 20, 2015, New York, NY – Wunderman, one of the world’s largest CRM direct marketing networks, is the first Adobe partner globally to be specialized in Adobe Campaign. Wunderman’s KBM Group in the U.S. and its EMEA team have each earned specialist status.
As an Adobe Premier Partner, WPP, Wunderman’s parent company, has committed to developing the skills required to design, develop, sell and deploy solutions at a high level of expertise using Adobe technology across its network of companies. Wunderman, an Adobe Business Plus Partner, leads this effort with its commitment to Adobe Campaign. With six years of experience implementing and running Adobe Campaign solutions for companies across various industries and with marketing experts – architects, developers, solutions consultants, and practitioners – individually certified through rigorous training, Wunderman offers brands trustworthy expertise, comprehensive solutions and repeatable results to improve marketing performance in both NA and EMEA.
Moreover, Wunderman supports Adobe Campaign within its data-centric IMPACT Consumer Engagement Platform, enabling consistent, knowledgeable personalization across channels as well as measurement and real-time updates to consumer intelligence. The integration of enriched data with Adobe Campaign is invaluable for driving marketing ROI and achieving agile, in-the-moment marketing.
“Congratulations to Wunderman on this considerable achievement for not just one, but two major global regions. Their commitment to providing marketers high proficiency in Adobe Campaign coupled with their expertise in data management for extraordinary consumer relevancy is unparalleled and a testament to their industry leadership,” says Jim Sink, Adobe’s Vice President of Global Agency Partnerships.
Gary S. Laben, Global Chief Data Officer of Wunderman and CEO of KBM Group, says, “We are deeply committed to offering our clients best-in-class solutions within a data-driven, insights-rich engagement ecosystem. Achieving and maintaining a high degree of skill with Adobe Campaign to provide optimized marketing results for our clients across the world is one of our highest priorities.”
As part of the WPP group, Wunderman is one of a collection of agencies — including Acceleration, Cognifide, Mirum, and VML — which have experience in various Adobe Marketing Cloud Solutions: Adobe Campaign, Adobe Experience Manager, Adobe Analytics, Adobe Target and Adobe Media Optimizer. The companies collaborate and leverage individual solutions expertise and other strengths across the network to provide marketing technology services beyond the footprint of a single WPP company.
Wunderman is an Adobe Campaign Specialized Partner. Wunderman has been validated by Adobe to have the certified personnel and customer references required to deliver world-class implementations and the highest return on investment for Adobe Marketing Cloud customers.
Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at www.wunderman.com and @wunderman.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
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