Wunderman Data Products' Zipline DMP™ brings data intelligence to marketing initiatives across all channels, including interactive, and for all kinds of marketers – brands, agencies, publishers.
Zipline DMP Data Management Platform
Create digital audiences from your offline data for online marketing campaigns.
Gain greater insight on the visitors to your website to better understand the people who are interested in your business.
Expand your audience by reaching individuals who fall outside of your data universe, but “look like” your target audience.
Build a custom audience of target customers based on purchase behavior, demographics and lifestyle information from Zipline’s data partners.
Measure the performance of your campaigns and the impact your messages have on customer engagement with your brand.
Facebook represents 25% of online display inventory, reaching 900 million individuals worldwide. Wunderman Data Products now offers custom audiences for digital campaigns on Facebook. By leveraging the targeting power of our addressable audiences, brands can gain access to the rich, Facebook universe.
Using the Twitter Ads Interface with direct integration into the Twitter Ads platform, brand marketers who use Zipline DMP can now include promoted tweets and accounts into their digital marketing mix, while using advanced analytics to optimize campaigns, so every campaign can perform like the best campaign.
Real-Time Social Campaign Activation
In partnership with DataSift, via Zipline we can aggregate social data from multiple social engagement platforms – such as WordPress, Tumblr, Instagram — for real-time, as well as historic, data. DataSift filters noise from the data, extracts meta-data and adds structure by categorizing it. This way brands and agencies get only the data they need. The data can then be deployed as business intelligence, or in enterprise and social apps.
Wunderman Data Products statisticians work with you to define your ideal audience
Improve conversion rates by serving targeted ads to shoppers who visited your website without purchasing. Data Originators and CRM Managers: Via our Zipline DMP, we can on-board your offline data to expand into digital channels and provide new revenue opportunities with our ad network and data platform partners. Get in touch with our Interactive, Digital data experts to find out more.