In an age of big data, big analytics and personalized marketing in the moment, you need an integrated database platform that connects data from across your organization — whether enterprise or mid-market — and is tailored to your company’s needs, prospects, customers and audiences.
Our IMPACT® database marketing solution — which has handled billions of consumer records and transactions for the world’s best-known brands — provides a strategic and comprehensive marketing data warehouse that integrates offline and online data and includes prospect lists, model scores, customer touch points, marketing financials and other data for decision-making. It supports a comprehensive set of data, from email addresses to anonymized PII, and can incorporate third-party data from Wunderman Data Products or other sources. In addition, essential data processing services — such as data hygiene, matching and suppression — as well as enrichment such as reverse append and campaign are fully incorporated into IMPACT.
Additionally, IMPACT is at the heart of our IMPACT Customer Engagement Platform, a complete cross-channel, real-time ecosystem for all consumer touch points, across the customer lifecycle.