Consumer Experience
Smart consumer interaction requires a view informed by integrated data as well as synchronized touch points across all channels
Today, consumers expect that you will recognize them consistently and communicate with them appropriately – in both content and cadence. Smart consumer interaction – personalized and relevant in the right channel, at the right time, at the right frequency – requires a view informed by integrated data as well as synchronized touch points across all channels. Having a contact strategy can help you boost consumer experience and brand loyalty.