Our iBehavior Multichannel Merchant Data Cooperative is the first cooperative database designed around capturing SKU-level transaction data.
For more than a decade, we’ve aggregated SKU-level purchase data for more than 190M consumers and created precise predictive models for marketers in catalogs, retail, finance, non-profit publishing and solo/continuity programs. These data assets enhance targeting, with iBehavior Insights as the result.
Wunderman Data Products’ iBehavior Insights reveals your customer’s purchase habits, their interests, what else they’re buying, spending trends and how you’re performing versus your competition. With Insights, you don’t just get statistics − you get the answers you need to move your business forward.