Online marketing has transformed in recent years as marketers harness the ability to deliver the right messages at the right time in the buyer's journey.
Consumers expect to receive content that is personalized to their specific interests. While outbound email is a key component of every marketer's toolbox, simple demographic filters don't provide the ability to tightly segment their lists and personalize their email communications to maximize ROI.
In today’s omni-channel, multi-device world, the more you know about your customers, the more relevant your marketing campaigns will be.
This paper will deliver insight and examples on how marketers can quickly increase the success of outbound email prospecting campaigns.