Extends global reach of data platform to heighten campaign effectiveness for marketers and advertisers
Richardson, TX, June 18, 2015 – KBM Group, the global leader in data-driven, insight-based customer engagement, announces that it has introduced its Zipline DMP® to Australia and New Zealand, offering brand marketers, agencies and ad networks a powerful platform for building highly individualized target audiences and reaching them across all marketing channels.
By centralizing data management, Zipline (https://dmp.ibzipline.com) offers new ways to reach prospective customers at scale through data on-boarding, building and activating audiences, deriving audience insights and measuring campaign performance and the impact messages have on consumer engagement with a brand.
A global platform, Zipline is deployed in Japan, Brazil, Canada, France, the UK and U.S. in addition to these latest country markets.
“Connecting offline and online data is the key to creating insightful, well-rounded views of consumers so that marketers can deliver relevant experiences and engagement across channels and campaigns,” says Gary S. Laben, CEO of KBM Group and Global Chief Data Officer of Wunderman. “Zipline helps marketers realize value across the digital marketing spectrum from meaningful personalization to media buying. It also provides actionable measurement, on the fly, giving marketers the flexibility they need for agile marketing that is continuously optimized. We’re delighted to bring such a performance-driven tool to Australia and New Zealand and to expand our global footprint in the APAC region.
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group’s world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing. KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.
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