The retailization of healthcare has challenged the industry by creating a competitive marketplace where the consumer is king.
Healthcare reform introduced new market rules and new consumer expectations, while escalating digital and social reliance among all segments of the population has challenged traditional marketing approaches. Along with this, national health indicators chart a growing list of threats, from obesity to addictions.
As a long-established leader in providing marketing services to healthcare organizations, our decades of experience has depth and breadth across managed care, pharmaceuticals, medical devices, hospitals and health service organizations.
Our comprehensive consumer engagement platform is data- and insights-driven, helping healthcare providers personalized relevant marketing communications that overcome consumers past experiences with confusing, intimidating and bureaucratic interactions. Beyond data and insights, our engagement ecosystem also connects marketers with consumers across channels, both digital and traditional, not only boosting member acquisition and retention but also helping to ensure measurable outcomes in delivering better, more effective healthcare that makes a difference in people’s lives.
Our data management expertise extends to knowledge of and compliance with regulations pertaining to the healthcare industry.
With Medicare marketing experience since 1997, our Health Services team provides full services for direct response that includes turn-key creative and fulfillment services. Industry services include:
- Lead conversion
- Lead management
- Direct Response
- Multi-channel lead generation – e.g., direct mail, DRTV, social, online, print
- Creative execution to optimize sales
- Integrated campaigns and program management
- Direct channel development (response to conversion)
- Repeatable results
- Lower CLA