Data is core to the marketing services that Wunderman Data Products provides to clients. As long established data experts, we have built our business and reputation on the understanding that the ability to use and process consumer data can only occur in an environment where we earn the trust of both the companies on who’s behalf we process customer data and the individuals to whom such data relates in order to deliver mutual value to both brands and consumers.
Effective Date: February 26, 2020
To learn more about California privacy rights and disclosures, please click here.
KBM Group (d/b/a Wunderman Thompson Data “WTD” or “KBMG”) are a data, analytics and technology integration marketing services company committed to helping our clients achieve optimized marketing results and customer relationships.
WTD offers a range of products and services. Amongst these are as follows: (please see the section below on our “Services” for more detail about how WTD collects and uses data with relation to our products and services.)
- iBehavior Data Cooperative
- AmeriLINK Activate Onboarding & Distribution Platform
- AmeriLINK Consumer Database
- CRM Onboarding
- Email & Performance Media
- Modeled Lists
- Direct Mail
- Audience Extension
- Audience Insights
- Data Installs/Licensing
- Data Appends
Wunderman Thompson Data operates in the United States and Canada. Our UK offering is now managed by Conexance based in France. To submit a request to Conexance, please send an email to firstname.lastname@example.org. Please include your full name, your current address and previous address if you have been at your current address fewer than six months. To review their privacy practices, visit: https://www.conexancemd.com/en/privacy-policy.html
These websites www.kbmg.com and www.wundermandp.com (“Site”) are operated by Wunderman Worldwide LLC (“Wunderman”, “WTD”, “KBMG”, “We”, “Us”), a WPP Company. This policy only applies to these sites where it is posted. We take the privacy of our website users and the security of their personal information very seriously and are committed to best practices.
PERSONAL INFORMATION COLLECTION AND USE
What information do we collect?
At times, we may request that you voluntarily supply us with personal information or you may choose to provide us with your personal information by emailing us via the “Careers” and “Contact” sections of this website. Generally, this information is requested or provided when you want us to provide you with information.
We may gather the following information about you when you use this website:
- Email address
- Telephone number
- IP address (a unique identifier for your computer or other device)
- Mobile device ID
- Such other personal information provided by you when contacting us via the “Careers” and “Contact” sections of this website, email, phone or otherwise. For example, when submitting a job application to us you may submit your contact details together with your resume or CV (and this will include your career history and may include sensitive personal information e.g. ethnic origin)
- We may also ask for additional information to assist us with our recruitment process and in the event you are offered a job.
How do we use it?
- We will use your personal information collected from our website in the following ways:
- to provide you with information and materials you have requested and to respond to specific queries via our “Contact Us” section;
- to send you information and materials which we determine would be of interest or relevant to you as new business information, newsletters, bulletins, etc.;
- to respond to queries related to job applications from our Career’s section;
- to provide better content on our site and to provide you with better ways of accessing information on this site;
- if you have asked us to keep you informed of other opportunities at Wunderman;
- to allow you to submit information to our new business team.
For details about how we use your information that is collected using cookies and similar technologies please see the “Cookies” page here.
WTD may also collect and store aggregate or non-personal information about a user’s interaction with the Site. We may use this aggregate or anonymous information we collect about our customers, traffic patterns, and related site information to better design our Site and to share with reputable third-party vendors. Please note, aggregate and anonymous information is not personally identifiable information and cannot directly or indirectly identify an individual on its own.
LINKS TO OTHER SITES
SHARING YOUR INFORMATION
Do we pass your information to third parties?
- We may send your personal information to other Wunderman and WPP group companies, affiliates, and third parties to help us process your personal information for the purposes set out in this notice. Further details of our group companies can be found here.
- We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.
- We may also share your personal information with third parties where required for processing. For example, when applying for a job through our website, we work with a company called Greenhouse in some countries to help us manage the application process. To learn more about the privacy practices of Greenhouse, please click here.
- We may disclose personal information to third parties when we reasonably believe we are required or permitted by law (such as third parties who provide services on our behalf), and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.
We will always take steps to require such third parties to keep your personal information confidential.
How long do we keep your information?
We only keep your personal information for as long as we need to, to be able to use it for the reasons given in this privacy notice, and for as long as we are required to keep it by law. For example, following a job application we may keep your information to inform you of any other opportunities that become available; however, we will only keep your information for a limited period and your details will not be kept longer than is reasonably necessary or as required by law.
How do we protect your information?
We take appropriate technical and organizational measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used. WDP’s hosting environments and security measures are continuously reviewed and assessed by independent third parties.
This web site is not intended or designed to attract children under the age of 13. We do not knowingly collect personal information from any person under the age of 13. If you are under 13 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf. Likewise, if you are a parent or guardian and think your child may have submitted their personal information to us by mistake, please let us know, and email: DoNotMail@wundermanthompson.com and we will remove that data.
HOW TO CONTACT US
If you wish to contact us in relation to your personally identifiable information or if you have any queries about how we use your personally identifiable information, please let us know by contacting us at DoNotMail@wundermanthompson.com or by using the contact details below:
KBM Group dba Wunderman Data Products
2051 Dogwood Street
Louisville, CO 80027
Attn: Privacy Manager
To learn more about California privacy rights and disclosures, please click here.
ABOUT WHAT WE DO
WTD Services and Products include offerings of Data Assets, Analytics and Insights, Consumer Engagement, Digital Optimization, Consulting services. (“Services”). These services are provided through different product offerings, Identity Network, AmeriLINK Activate, AmeriLINK, and iBehavior cooperative database (“Products”) which are described in more detail below.
With our AmeriLINK Activate product offering, customers can create digital audiences from their offline data for digital marketing, provide audience insights, look alike targeting, and build a custom audience of target customers based on purchase behavior, demographics and lifestyle information from AmeriLINK Activate’s data partners. AmeriLINK Activate offers the following:
- Customer Relationship Management (CRM) Onboarding allows our clients to upload their existing CRM (or customer) list and create digital audiences from their offline data for online marketing campaigns.
- Audience Extension allows our clients to extend their audience by reaching individuals who fall outside of their data universe, but who “look like” or are who are similar to our client’s target audience and current customers through data modeling.
- Audience Insights allows clients to analyze unique visitors who visit their website to better understand the individuals interested in their business.
- Audience Targeting allows clients to build a custom audience of target customers based on purchase behavior, demographics and lifestyle information from AmeriLINK Activate’s data partners.
- Deployment: allows clients the ability to deploy our audiences to Ad Network and DSP partners to broadcast their advertising messages and reach people the right way pseudonymously through interest-based advertising
- Campaign Measurement allows clients to Measure the performance of their campaigns and the impact their messages have on customer engagement with their brand.
Audiences are available for modeling, profiling and distribution into addressable channels. Users of our platform never have access to or are able to see raw data or even pseudonymized identifiers.
Our clients use our Services to understand the advertising they deliver online (e.g. what sites it was delivered on, who saw it and whether anyone interacted with it) and to improve the effectiveness of that advertising. We help brands deliver advertising to consumers who are more likely to be interested in their products and services. When we help clients to select audiences to deliver their advertising, we use certain demographic information (such as age, gender, education, income and household status (e.g., number of children)), geography, interests, activities, and similar information. We explain below where this information comes from. We call this type of advertising “Interest-Based Advertising.”
Our AmeriLINK consumer database allows clients to find and reach consumers through purchase transactions, lifestyle interests, ailments, geographic information, occupation, families with children, online and offline buyers and responders, homeowners, vehicle owners, donors, veterans, and more. This data includes individually identifiable demographic, lifestyle, attitudinal and recent transaction data. We collect and compile data from public records, warranty card information, surveys and other publicly and/or commercially available sources. This data can be used in predictive models resulting in data suitable for marketing decisions. WTD licenses this data to its marketing clients for the following purposes:
- Data Append: allows our clients to append numerous demographic variables (including life event, income, age, vehicle, household information etc.) to their customer data base.
- Audience modeling: building predictive models to identify look alike audiences at scale across multiple digital channels. provide modeled prospects from this data base, as well as compiled data segmentation, lifestyle categories, and licensed lists.
iBehavior Cooperative Database:
Our iBehavior Cooperative Database is a database designed around capturing SKU-level transaction data. Our data cooperative includes both B2B and B2C. The data coop facilitates direct marketing services such as data append and iBehavior Select. iBehavior Select allows businesses to target individuals based on their past buying behavior in addition to lifestyle, geographic, and demographic information. Cooperative members contribute transactional data to the iBehavior cooperative database in exchange for qualified modeled prospects. Through the iBehavior cooperative companies execute Direct Mail Campaigns.
WHAT INFORMATION WE COLLECT
We receive several types of Personal Information (PI).
- WTD receives purchase and transaction data:
- We receive purchase and transaction data through our iBehavior coop. (i.e. Shoe Purchase). This transaction data may include full name, address, email, phone number, and purchase data. This is data we receive from our clients who are members of WTD’s iBehavior data cooperative. This data is collected by our clients directly from their customers when they make purchases, register at a website or in some other way consented or agreed to having their personal information shared with third parties, such as WTD.
- The transaction data we receive may also include data points like product category (jewelry, apparel, pets, travel, sports). and purchase details, (number of orders, dollars spent, payment type, method of purchase). We do not collect bank details, credit card details or other financial account level details for use in our data coop.
- We receive data from public records, such as occupational and recreational licenses (i.e. Fishing license).
- WTD receives panel and survey response data.
- WTD receives pseudonymous web browsing data.
- We receive pseudonymous web browsing data from our data cooperative member websites as well as other third-party partners such as ad networks. (pseudonymous data includes web browsing data using persistent identifiers like cookies, device identifiers, advertising identifiers or similar technologies). Some of the information we collect for these purposes includes IP Address, Cookie ID, type of browser, language, operating system, mobile advertising identifiers, and location information.
- Web browsing history is used for interest-based advertising (IBA). IBA is the collection of data across web domains owned or operated by different entities to deliver advertising based on preferences or interests known or inferred from the data collected. This means ads served to you online will be more tailored to your interests.
- We may use both cookies and non-cookie technologies.
- We receive data from our third-party partners. This data may include:
- Precise geographic location data: when we have the necessary rights to do so, we may receive and/or use a user’s precise geographic location data in connection with our Services. The data is used to help refine customer profiles.
- Advertising IDs from mobile applications (Mobile Ad IDs). We use mobile Ad IDs for a few different purposes. One is for use in our identity graph. This graph is a means to tie online and offline data sets across multiple platforms to a single person to gain a unified customer view. Mobile Ad IDs may also be used to enhance audience data.
We require our data partners to provide notice regarding third-party data collection and use for targeted advertising. We also require our data partners to provide user choice to opt out of IBA, such as a link to an industry opt-out page such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA). Please see the section on Your Choices to learn more about your choices and how to opt out of IBA, and other channel marketing such as direct mail and email. It is important to note, that opting out of IBA will not prevent advertisements from being served. You will stop receiving personalized ads, however, you will not stop receiving ads altogether.
How do we use the information we collect?
- We use Personal information for audience matching, modeling, onboarding and matching data to offline sources. All personal information is hashed once it is matched and before it is used further or shared with third parties.
- The aggregated purchase information (i.e. Shoe Buyer) which WTD receives from members of WTD’s iBehavior data cooperative is used in conjunction with demographic and lifestyle information, to build statistical models and create Addressable Audiences. The data in our AmeriLINK database may also be used this way. (An Addressable Audience is one that consists of users who are qualified to be exposed to, or see, brand messages).
- The web browsing data which WTD receives from Retailer websites is aggregated and used to create interest based, or In-Market Audiences, Re-Targeting Audiences and Addressable Audiences. These audiences are used by our clients as well as partners such as publishers, ad networks and demand side platforms to help improve consumer experience by delivering relevant advertisements to end users. These audiences are then sent to our DSP and ad network partners for further targeting.
- We use certain demographic information (such as age, gender, education, income and household status (e.g., number of children)), geography, interests, activities, and similar information to help clients select audiences to deliver advertising, and to measure the delivery of these advertisements. We may also append demographic data existing customer data sets for the same purposes.
- While demographic data is often, on its own, non-personal information, when demographic information is linked to personal information, we treat this data as personal information. We use this data to build desired target audiences (i.e., moms who are between ages 30-40) which are then passed to advertising partners, such as DSPs for use in interest-based advertising. While we may not actually serve the interest-based ads, we provide the audience profiles for later use in interest-based advertising.
- Cross device linking for identity graph
- We engage in the practice assigning devices to user profiles (hashed). This is also known as linking two or more devices or browsers used or likely to be used by the same user for advertising purposes. We may associate information relating to browsers, environments, and/or devices that we reasonably believe belong to the same user, to help provide more useful and relevant advertising regardless of browser, environment, or device. This is done using a variety of data points including Mobile Advertising IDs.
- We can also authenticate in two different browsers then link two devices or browsers together. We pseudonymized data to do this. Our data partners may transmit a hashed email to us if we get the same hash from two browsers, we assume they belong to the same user.
- Our graph is built on top of directly observed data and aggregated data from 3rd parties.
- If an individual opts out from use of their information in marketing, we opt out all data points and associated devices from future use. Please see the section on Your Choices for instructions on how to opt out.
We use the information we collect to serve interest-based ads, model data to identify prospect consumers, perform analysis, create audience profiles, and for reporting as outlined in our Services described above
With whom do we share data?
WTD shares Addressable Audience data, In-Market Audience data and Re-Targeting Audience data with our clients as well as third parties such as ad networks, demand side platforms and publishers. When creating audiences or serving online advertisements, WTD uses proprietary systems and procedures that leverage pseudonymized or hashed data to protect personal information.
- We share pseudonymized data with our affiliate companies for use in personalized advertising, such as interest based advertising, and Ad Delivery Reporting.
- WTD may share with clients, non-personal, performance information such clicks, views, lands, and conversions for the purposes of Analytics, performance measurement and improvement of future advertising and marketing programs.
- We may disclose information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws, or to respond to subpoenas or warrants served on us; or (b) to protect or defend the rights, property or safety of WTD or any third party.
We require our partners to provide notice regarding third-party data collection and use for targeted advertising as well as a link to an industry opt-out page such as the NAI.
What tracking technologies do we use?
We at WTD respect user choice and want to make sure you understand your options for data collection and use in marketing.
How to opt out:
Opt out of data use for IBA In browser environments, (i.e. on a Website using a browser like Chrome, or Firefox), you may refuse or remove cookies from both iBehavior/KBM Group and other service providers via the following methods:
- Adjusting your browser settings to refuse or remove cookies, which would result in the elimination of Interest-Based Advertising via cookies from WTD (listed as KBMG on the industry opt-out pages) and from other providers. However, by doing so, you may still receive advertisements, they simply may not be tailored to your interests. You may also not be able to use certain features on certain web sites you visit or take full advantage of all web site offerings and Interest-Based Advertising. You may refuse or remove cookies by following the directions provided in your browser settings.
- Further information about cookies is available at:
- To opt out of interest-based advertising Wunderman Thompson Data please click here.
- You can also opt-out of Interest-Based Advertising targeting cookies of other service providers, at the following sites:
If you delete cookies, install a new browser or get a new computer, the opt-out cookie will need to be reset by coming back to this site.
Opt out of use of data for IBA in mobile app environments, (i.e., on mobile apps) you may opt out of Interest-Based Advertising from just specific service providers, or all service providers via the following methods:
- Going to the privacy setting on your device and selecting “Limit Ad Tracking” via your device settings, which will result in the elimination of Interest-Based Advertising via the applicable advertising ID from all service providers. To note, you may still see advertising, it will not be targeted to your interests however.
- Opting out of Interest-Based Advertising via the applicable advertising ID from specific providers via the AppChoices app. Please note that, for the AppChoices app to function properly, your “Limit Ad Tracking” device setting must not be selected. Interest-Based Advertising data previously collected or received in association with the replaced advertising ID will not be used for Interest-Based Advertising on any other device or browser that we have reasonably linked to the mobile app environment where the information was collected. We do not receive Mobile Advertising IDs of users who have opted out.
- Further, if an individual opts out from use of their information for further use in marketed, we opt out all data points and associated devices from future use.
Other opt out options unrelated to our online services or IBA: To request that we no longer use your information for marketing purposes, please use our webform that be found here. You are also welcome to send requests to:
Privacy Preference Department
Wunderman Data Products
2050 N. Greenville Ave.
Richardson, TX 75082-4322
or email: ConsumerAssistance@wundermandata.com
If you would like to have your choice apply more generally to other companies in the direct marketing industry who are not owned or controlled by Wunderman Thompson Data or its affiliated companies, please send your exact name and address with a signature and a $3.00 processing fee payable to the Association of National Advertisers (ANA) at:
PO Box 900
Cos Cob, CT. 06807
Or visit ANA’s Consumer Commitment to Choice website at: https://thedma.org/accountability/dma-choice/
To remove a telephone number from as many telemarketing lists as possible, please register for the National Do-Not-Call Registry at: www.donotcall.gov
MEMBERSHIP WITH SELF-REGULATORY GROUPS
WTD is an active member of industry associations (under KBM Group or iBehavior) that govern the policies around online consumer privacy in the context of internet-based advertising, including: the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). WTD complies with the NAI Codes of Conduct, and the DAA Self-Regulatory Principles. We believe that these codes and principles help protect consumer privacy.
We fully support the digital advertising industry’s efforts to increase transparency around Interest-Based Advertising and health segments. For more information on standard interest segments based on health-related information or interests that we may use for Interest-Based Advertising purposes, please click here.
Once a cookie is set from your browser, one year from the last time we see your browser the cookie expires. WTD also generates an opt-out cookie, which has a lifespan of 50 years. Please note, if you buy a new device, clear your cookies, or download a new browser you will have to set your opt-out preferences again.
Aggregated transactional data that is used by WTD for targeted advertisements is retained on a 48-month rolling basis. We automatically delete server log data as well as web browsing data six months after it is collected. (including cookie and mobile IDs).
WTD never knowingly collects any information from children under 13 years old. WTD is not produced for, nor directed at children. If you believe that a child using your computer may have accidentally registered or purchased from one of our partners and has mistakenly received an WTD product recommendation, please contact us at: DoNotMail@wundermanthompson.com
WTD recognizes the importance of a comprehensive data security program, and the need to ensure the data we process is maintained accurately and securely. We employ technical, organization, and administrative safeguards to protect the data we hold. We use multiple layers of security, combining state-of-the-art firewall protection, strictly controlled access and other security measures to guard against unauthorized use or alteration of our data. Beyond this, we do not house any sensitive data.
If you have questions, comments or concerns about this policy you can reach us by email at DoNotMail@wundermanthompson.com or mail at:
KBM Group/Wunderman Data Products
2051 Dogwood Street
Louisville, CO 80027
Attn: Privacy Manager
CHANGES TO POLICY
WDP reserves the right to alter this policy from time to time or as our business changes. We encourage you to periodically check back and review this statement.