Archives: Solutions

Data Management

Written By: KBMGroup

This global beverage retailer, well known for their livery of high-end spirits, wanted to move away from their traditional marketing approach of scheduled product campaigns in the US market to a data-driven, always-optimizing approach. To address their needs, we created an IMPACT® data integration environment, along with analytics, campaign, testing and data management tools. This […]

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Insights for Personalization

Written By: KBMGroup

This national quick-serve restaurant chain needed a more effective customer database solution to warehouse all customer transactional and demographic data, providing a central data platform that could inform and influence marketing strategies. Additional critical goals included increasing spend per transaction, driving incremental online orders via their Online Rewards program and using custom segmentation models to […]

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CRM

Written By: KBMGroup

As is the case with many companies today, this retail client’s previous customer data collection and management solution was based on supporting direct mail and email efforts. Little effort was made to connect internal data silos and create a more unified view of the customer. This model of data management lead to an inefficient use […]

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