Connecting information, tools and expertise to enable faster, smarter decisions that leverage diverse data sets.

The WPP Data Alliance is powered by over three dozen of WPP’s digital technology companies in combination with founding members Wunderman Data Products, Kantar, and GroupM.  The ability to access and leverage data “horizontally” across WPP’s varied data resources — from specialties including retail, shopper marketing, mobile, programmatic media, and research panels as well as others — helps us deliver exponential value to our clients.

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