Data is at the heart of effective, relevant marketing. Our AmeriLINK® consumer database and iBehavior® cooperative database provide hundreds of data points and modeling options for accurate views of best prospects and current customers, as well as for fresh insights and customer intelligence.
Our U.S. and global data assets, both online and offline, can play a key role in enriching your own data, blended together to provide a complete, 360° accurate and up-to-date consumer view. Our ZiplineDMP® helps bring a wealth of digital intelligence to the picture.
In addition, KBM Group can marshal the rich resources of WPP’s Data Alliance — which includes shopper and online consumer research data – as well as other third-party data to optimize your marketing.
For customer acquisition, customer retention and campaign optimization – with global reach and the richest sources of online and social data – explore our data offerings and capabilities below.