Smart consumer interaction requires a view informed by integrated data as well as synchronized touch points across all channels

Today, consumers expect that you will recognize them consistently and communicate with them appropriately – in both content and cadence.   Smart consumer interaction – personalized and relevant in the right channel, at the right time, at the right frequency  – requires a view informed by integrated data as well as synchronized touch points across all channels.  Having a contact strategy can help you boost consumer experience and brand loyalty.

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