Collecting and connecting data – and ensuring its quality – is key to the optimization power of models and necessary for relevant and nuanced personalization.
READ MOREOur “test lab” framework extends beyond offline/online, A/B and multivariate test and site optimization by offering step-by-step guidelines for instituting a testing culture throughout your organization.
READ MOREConsistent tracking, analysis and reporting are critical to inform strategy in a dynamic marketing environment and are essential to continuous learning and improvement across the enterprise.
READ MORE