Analytics & Insights

Transform your data into actionable consumer intelligence

Insights born from data. Shaped by industry knowledge.

We approach analytics strategically, with a vertical market approach by turning data into intelligence within an industry context. We extract maximum value from your data. Let us help you take an enterprise approach to deriving insights which is dynamic, strategic and applied and activated in real time. Measure cross-channel attribution across the consumer’s complex, multi-dimensional journey. Our advanced analytics refine your understanding of customers’ behaviors and preferences in a digital and cross-channel world to make you a more agile and competitive marketer.
Modeling & Segmentation

Modeling & Segmentation

Collecting and connecting data – and ensuring its quality – is key to the optimization power of models and necessary for relevant and nuanced personalization.

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Measurement Framework

Measurement Framework

Our “test lab” framework extends beyond offline/online, A/B and multivariate test and site optimization by offering step-by-step guidelines for instituting a testing culture throughout your organization.

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Visualization & Reporting

Visualization & Reporting

Consistent tracking, analysis and reporting are critical to inform strategy in a dynamic marketing environment and are essential to continuous learning and improvement across the enterprise.

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