Analytics & Insights

Transform your data into actionable consumer intelligence

Insights born from data. Shaped by industry knowledge.

We approach analytics strategically, with a vertical market approach by turning data into intelligence within an industry context. We extract maximum value from your data. Let us help you take an enterprise approach to deriving insights which is dynamic, strategic and applied and activated in real time. Measure cross-channel attribution across the consumer’s complex, multi-dimensional journey. Our advanced analytics refine your understanding of customers’ behaviors and preferences in a digital and cross-channel world to make you a more agile and competitive marketer.
Modeling & Segmentation

Modeling & Segmentation

Collecting and connecting data – and ensuring its quality – is key to the optimization power of models and necessary for relevant and nuanced personalization.

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Measurement Framework

Measurement Framework

Our “test lab” framework extends beyond offline/online, A/B and multivariate test and site optimization by offering step-by-step guidelines for instituting a testing culture throughout your organization.

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Visualization & Reporting

Visualization & Reporting

Consistent tracking, analysis and reporting are critical to inform strategy in a dynamic marketing environment and are essential to continuous learning and improvement across the enterprise.

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WHO WE ARE

We are a data, analytics and technology integration marketing services company committed to helping our clients achieve optimized marketing results and customer relationships. As marketing data experts for over 30 years, we help companies manage data as a strategic asset. We transform data for relevant interactions with consumers and design engagement ecosystems for synchronized communications. We help the world’s best-known brands evolve along the data-driven marketing continuum for improved marketing performance, mutually valuable customer relationships and stronger competitive advantage.

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