Program Management

Beyond developing strategy and data infrastructure, we help clients execute their marketing programs. We offer a unique spectrum of services to help you plan, design and execute successful marketing campaigns. Our dedicated teams of marketing experts provide a flexible, integrated marketing framework that ensures successful program development and implementation:

• Strategic marketing and account service teams have extensive marketing program and rebate experience.
• We provide best-in-class data management and technologies.
• Our Digital Center of Excellence provides strategic direction and best-practice implementation of digital solutions.
• Our data analysis and reporting provide program performance metrics and data insights to drive continuous improvement.
• Implementation Process

We utilize marketing best practices developed from years of experience managing client programs. Whether you ask to execute a simple project on a tight deadline or a major complex marketing initiative, we manage it with you every step of the way.

Our implementation process has seven phases as outlined below:

• Discover: SOW, estimating and resourcing
• Define: business and functional requirements
• Design: technical design and architectural review
• Develop: writing and testing code
• Demonstrate: system test plan and scenarios
• Deploy: implementation plan and production move
• Daily Maintenance: ongoing updates and adjustments

Our experienced teams work closely with you to assure that your program meets the specifications you set. With a solid understanding of your goals, we can plan for any obstacle and quickly react to make sure that we deliver your campaign accurately and on time.