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Clients We Serve
Campaign Management
KBM Group is a leading provider of cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a multiple highly interactive channels. Using a variety of third-party database tools, we build cross channel marketing solutions that grow your business while creating efficiency and savings.
Our advanced technology systems let you:
- Create, deploy and manage highly personalized and relevant communications
- Connect and create synergy between offline and online interactions
- Track, measure and unify traffic across all channels
- Compare and optimize marketing programs and media spend
- Focus on high payoff programs and channels
- Optimize marketing ROI
In addition, we have a unique capability in consumer tagging, which is essential to truly executing cross-channel campaign management. Consumer tagging allows you to connect online and offline data, thus enabling cross-channel customization and optimization. Our dual-level tagging expertise and deployment ensures a complete view of the consumer.
We have implemented complex tagging solutions to solve extremely difficult attribution problems for large global clients enabling them to achieve the ultimate goal of every tracking system – creating a single version of the truth across the enterprise. This means our clients can create unique and compelling customer experiences in the following areas:
Online
Our Digital Center of Excellence is dedicated to delivering excellence in the design, deployment, and measurement of integrated, multi-channel communication programs and strategies utilizing SMS, email, social media and micro site development. We are deeply experienced in campaign automation, scheduled and triggered email campaign development, utilization of personalization and dynamic content, and development of referral campaigns. We focus on:
- Strategy
- Measurement and optimization
- Design
- Development and execution of personalized, dynamic content
- Integrated multi-channel communication streams
- ISP relationship management
- Ensured deliverability
Complying with the highest standards of privacy and digital best practices, we develop and execute integrated multi-channel digital communication programs for our clients including deploying emails and creating associated micro sites and landing pages. Executing these programs is seamless because we:
- Know our client’s brand positioning and marketing objectives
- Have access to client data
- Understand their customer/consumer base
- Provide knowledge-based recommendations for segmenting and targeting
their marketing efforts
Mobile/SMS
Ubiquitous mobile devices are driving the growth of SMS as a means of communication. SMS enables truly personalized communication, provides the ability to reach your customers at the moment of decision, and delivers messaging that can influence sales instantly.
We set up, deploy and track your mobile campaigns, managing execution through all major carriers. We integrate the results back through our campaign management system. We collect data on delivery, receipt, opt-in and opt-out.
Data Integration
At the heart of any cross-channel marketing strategy is a continuously updated view of your customers and prospects and knowledge about how they are interacting with your brand across all channels of engagement from direct mail to online Web activity. Our solutions create a living memory of your relationship with your customers by uniquely pinning customers and prospects to all of your major touch points, both online and offline. This core competency ensures an accurate and immediate view and helps you create a seamless customer experience with your brand or organization.
Related Content
After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
