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Social Media Listening
Consumers are now in charge of the brand dialogue. This is a dramatic change in influence, trust and control. It requires marketers to do more than just hope they can monitor what consumers are saying about their brand quickly enough to react when the news is bad.
The Channel Master Social Media Listening Platform not only enables marketers to listen to what consumers are saying in very nearly real time, it extracts meaningful and actionable insight. Then, it delivers it in ways that facilitate meaningful change to marketing strategies – moving beyond operational metrics such as mentions, reach and discussion volume to more insightful data related to influence, sentiment, engagement and competitive intelligence.
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After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
