Email Marketing

With lower costs, quick results and unparalleled opportunities for personalization and interactivity, email marketing has become a channel of choice for every major marketer. KBM Group ensures it delivers you the greatest possible business value.

Drawing on the experience gained by deploying hundreds of major campaigns, our email experts bring you innovations in strategy coupled with best-in-class management of the fundamentals you simply must get right, such as delivery management. Moreover, we can integrate your email campaigns with your other digital and traditional marketing efforts to provide a complete marketing solution with comprehensive reporting across all channels.

Digital Strategy and Best Practice Consulting

KBM Group’s expertise spans every phase of email marketing, starting with digital strategy and best practice consulting. We ensure your organization is following best practices in acquisition, registration, and lifecycle strategies, and can assess your email programs from permission management and deliverability through creative strategy.

Data Management and Strategy

In data management and strategy, we help you acquire targeted lists to supplement your own, and offer data automation services that simplify campaign execution while increasing its relevance – using triggered communications to engage prospects with timely messages, for example. Automated reporting functions deliver faster and more flexible access to campaign metrics.

Campaign Management and Execution

Our sophisticated campaign management and execution capabilities range from outstanding deliverability tools to integration of dynamic and variable content to improve targeting. We help you create landing pages, microsites and even personalized URLs to accommodate individualized registrations, surveys and other marketing responses.

Analytics, Insights and Optimization

Our analytics, insights and optimization services include real-time reporting of key campaign metrics. We also provide ROI analysis, advanced modeling and segmentation services, and a powerful new business intelligence tool with web-accessible data dashboards that provide instant access to a wide range of campaign data.