I-Behavior Cooperative Database

I-Behavior’s experience working with catalog, retail, finance, consumer magazine, solo and continuity programs and B2B companies has resulted in our extensive expertise for identifying the individuals most likely to buy your products and services.

Only I-Behavior has the data intelligence and statistical expertise that comes from more than a decade of aggregating and modeling the SKU-level purchase history of more than 180 million individual consumers. Our statistical modelers hold advanced degrees and have well-honed expertise in cooperative services, multi-channel marketing, direct marketing, publishing and advertising. Additionally, our account services representatives have years of experience in direct marketing, multi-channel marketing, publishing and cooperative data services.

The bottom line is that we are uniquely positioned to understand your marketing requirements. We have the unmatched products, education and know-how to be your trusted partner in data and interactive services.

• First Cooperative Database Based on SKU-Level Data
• Unique Data Collection on Individual Purchasers as well as Households
• I-Behavior’s Statistical Analysis Team Dedicated to Building Models and Analyzing Transaction Data
• Focusing on Data Collection at Granular Level Allows Creation of Precise, Predictive Models
• Only Cooperative to Offer Behavioral Targeting Across All Channels: Postal, Online, Email, Mobile and In-Home Addressable.

A legacy of leadership. A reputation for results.

I-Behavior Cooperative Marketing

I-Behavior’s Data Cooperative helps you exponentially increase the reach and effectiveness of your customer data. I-Behavior is the premier provider of consumer transaction data that helps multi-channel merchants invest marketing dollars more efficiently. 
I-Behavior’s cooperative members contribute transactional data to the 
I-Behavior cooperative database in exchange for highly qualified, modeled prospects.

Benefits of joining I-Behavior’s Data Cooperative:

• Allows access to a more complete universe of names
• Eliminates duplicates and “low potential” names
• Provides visibility into recency of purchases
• Provides access to transactional data so you can target purchasers who are most likely to purchase again
• Results in better predictive modeling due to expanded variables linked to each data record – providing more detail on the individual

Learn more about I-Behavior Cooperative Marketing

I-Behavior Direct Marketing

At I-Behavior, we’re experts at identifying the consumer behaviors and attributes that are strong predictors of future purchases. We’ve proven this model for over a decade with more than 1,900 multi-channel and retail clients. We’ve partnered with the leaders in digital media to turn that predictive power into compelling Interactive Marketing Solutions.

Empower your brand with Zero-Waste Advertising™
I-Behavior brings data intelligence, based on actual consumer purchase history, to qualify your prospects, so that you only deliver your marketing messages to your target audience. That’s Zero-Waste Advertising.

Learn more about I-Behavior Interactive Marketing