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Lifestyle/Specialty Data
AmeriLINK® lifestyle and specialty databases let you strengthen and leverage customer relationships by helping you better understand their interests, concerns, buying behavior and buying motivations – on a person-by-person basis or household basis.
Our lifestyle and specialty databases have been compiled by public data as well as self-reported sources such as product registrations and survey responses, and comprise the largest source of consumer interests as well as other important niches:
- 78 million consumers segmented by scores of specific interests and hobbies
- 113 million online consumers
- 138 million consumers by buying behavior and product category
- 59 million consumers by specific aches and pains, conditions and treatments
- 1.8 million physicians and allied health professionals
And our GENERATIONS℠ Clustering System segments the U.S. population into five age-based groups and 52 clusters based on common purchasing power, lifestyle, demographics, and more.
You can choose scores of different segment and demographic selects. And as with all data from KBM Group, you can count on the fundamental values of quality and reliability that set our data products apart.
AmeriLINK® GENERATIONS℠ Clustering System
AmeriLINK® Healthcare Providers Database
AmeriLINK® Healthcare & Insurance Prospects
AmeriLINK® Charitable Contributors Database
AmeriLINK® Buying Behavior Database
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After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
