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Attitudinal Data
KBM Group’s Attitudinal data allows you to better understand your prospects and customers – and also target individuals based on the attitudes, values and motivations.
We offer four different types data to provide the insight and selection data most important to your marketing efforts:
- Yankelovich MindBase® segments the population into eight core segments that distinguish consumers by their values and motivations. We have scored our AmeriLINK® Consumer Database with MindBase indicators customized specifically to our data.
- Lists with Attitude™ leverages Yankelovich insights with AmeriLINK consumer data to create highly targeted segments that share a similar attitudinal or motivational trait – from adventure seekers to technology leaders.
- Our Digital Neighborhoods(SM) data uses “e-ography” elements such as online demographics and usage data to segment consumers by their online characteristics.
- Our new Life$tyles data provides insight into what motivates affluent Americans to purchase discretionary products and services. While often lumped together in one category, wealthy consumers fall into distinct segments with different for motivations for how and why they make purchasing decisions.
You can choose scores of different attitudinal and demographic selects. And as with all data from KBM Group, you can count on the fundamental values of quality and reliability that set our data products apart.
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After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
