IMPACT® Database Solution

It is harder than ever to differentiate yourself from your competitors and target your offers to the right person at the right time. You need a strategically designed marketing platform to manage your campaigns. We can help by providing a customized solution that brings data, processing and analytics together in an integrated platform. This blending of technology, expertise and information lets you connect with consumers in ways that are relevant to their lives. Our IMPACT® Database Marketing System provides a strategic marketing infrastructure with supporting tools and technologies that enable you to react quickly to market dynamics and capture the attention of high value prospects interested in what you have to offer.

The IMPACT® marketing database helps you to:

• Improve marketing effectiveness
• Identify and attract new customers
• Increase long term customer value
• Reduce attrition
• Integrate marketing channels
• Implement best practices

Using a central repository of all customer and prospect data already integrated with the tools and services to manage and deploy campaigns enables you to increase your marketing velocity. You will always be ready to react to new or unexpected market forces. The IMPACT Database Marketing System includes four critical elements — data, processing, campaign management and reporting — to help you manage every aspect of your marketing programs. IMPACT Midmarket System If you want the benefits of a high-end database system but don’t have the budget, time or resources and if you find packaged database systems lacking in flexibility, functionality and features, IMPACT® Midmarket may be the solution you’ve been waiting for. It provides most of the insights and optimization capabilities of our powerful IMPACT Database Marketing System, but we adapted it for small and mid-size businesses.

It is:

• Affordable – High end capabilities at a midmarket price
• Quick to deploy – rapid deployment from contract to implementation
• Comprehensive – fully supports all acquisition, retention and engagement activities
• Customizable – designed for your specific needs and goals
• User friendly – easy campaign management and reporting

IMPACT Database Marketing System or IMPACT Midmarket – now the best solution is just your size!