• Clients We Serve

    OASYS™ Platform

    KBM Group helps data-centric marketers manage enormous volumes of data and build customer value through analytics. Our revolutionary patented platforms help our clients instantly develop and convert insights into real-time actions so they achieve never-before gains in ROI.

    The OASYS Platform is an enterprise-class predictive modeling appliance that integrates model project management, model generation, self-documenting workflow, and scoring into one easy-to-use system. Using techniques based on eight patents, we place intelligent optimization at the application level so that analysts do not have to execute time-consuming data mining tasks.

    OASYS completes the model development process in hours compared to the weeks required with conventional tools. This frees analysts to focus on more important business issues such as revenue growth, retention and profitability.

    The Model Project Manager component of OASYS provides and operational framework for orchestrating the generation, storage and performance monitoring of predictive analytic models and production-ready scoring. Other key features of the OASYS Platform are:

    • Terascale predictive analytic appliance
    • Tiered authorization access
    • Model types matched to business needs
    • Optimized data preparation in batch mode
    • Sample splitting with hold-out datasets
    • Automated attribute reduction and model method matched to model type and data
    • Automated comparisons for model validation
    • Automated workflow documentation

    Related Content

    After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.

    Related Links

    KBM Group is an industry leader in providing data-driven marketing solutions that help our clients acquire, retain and maximize profitable relationships with their customers. Explore several of the ways we bring value to our clients:

    > Data Quality Management
    > Consumer Engagement
    > IMPACT® Database Solution

    White Papers

    Success Stories

    Email Engagement Strategy Delivers Improved Across-the-Board Metrics
    KBM Group’s client, a tire manufacturer, wanted to reach and successfully engage target consumers and further leverage the success of their online efforts. READ NOW >

    Data Quality Initiative Delivers 17:1 ROI
    A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
    READ NOW >

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    For information: 1-866-ASK-4KBM (1.866.275.4526)

    Email us: sales@kbmg.com

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