Medicare Marketing Assessment

Medicare marketers face huge challenges in the rapidly changing environment caused by Health Care Reform. The rules of the game are changing. Over the next several years, growing – even maintaining – market share will become more difficult. To thrive, you must understand how you compare to your competitors and know the overall potential of any given geographic area.

KBM Group helps you better understand your Medicare market penetration, identify opportunities for growth and market expansion, and increase consumer preference for your products. We do this by evaluating your:

• Level of penetration compared to your competitors
• Market coverage compared to the overall population
• Depth of services
• Accessibility of physician network to current members and prospects.

By leveraging a unique combination of our proprietary data, custom client information and leading industry data, our healthcare analytical experts create one comprehensive marketing assessment. Our consultants then help you establish the most effective next steps to:

• Improve new-member acquisition,
• Assess marketing-spend effectiveness
• Adjust messaging for different populations
• Support new-product development
• Strengthen physician-recruitment strategies
• Plan sales coverage and territories
• Evaluate current and future market expansion.

With a clearer picture of your competitive positioning, product distribution across market areas, potential prospect universe and the relationship between your products and physician network, you will compete more effectively. This knowledge will help you plan market expansion, improve member acquisition and allocate your marketing spend more efficiently.