We turn data into knowledge enabling direct marketers to find, reach and keep profitable customers. We do it by seamlessly combining analytics, data, processing and database marketing into marketing solutions that deliver measurable results in client ROI. Our services involve the gathering, compilation, analysis and processing of consumer and business data.
Using the business intelligence generated from our services, our clients are able to identify and market to only those consumers who are likely to respond. This approach reduces unsolicited and irrelevant communications to consumers. Companies employing knowledge-based marketing enjoy the benefits of an increased return on investment and a more loyal customer base.
KBM Group strongly endorses compliance with the DMA’s Commitment to Consumer Choice. This endorsement includes the use of the DMA’s Mail Preference Service every month and requesting that every list owner, manager and end-user utilize this file in accordance with the industry’s Commitment to Consumer Choice guidelines.
We believe our clients bring value to the marketplace through their offers. Our clients are bound contractually to use any data that we provide only for solicitations that are in good taste and of the highest integrity. Per the Commitment to Consumer Choice guidelines, we request that our clients provide notice and honor consumer requests regarding options to modify or eliminate future mailings and, upon consumer request, to disclose the source of consumer information used on a mailing piece.
We compile and manage data in our AmeriLINK® national consumer database. This data includes demographic, lifestyle, attitudinal and recent transaction data. We collect and compile data from public records and publicly available sources in accordance with local, state and federal laws. We also build predictive models from consumer supplied data and score our database resulting in “modeled” data suitable for marketing decisions. This modeled data indicates a consumer’s propensity towards certain buying behavior.
Providing information for marketing purposes is only one facet of our business. We also process and manage data for our clients. In this instance, the data is the property of our client and is supplied to us by them. Client data is only accessible by the client who supplied it, and information is NEVER shared among clients or across functional areas of KBM Group.
With the acquisition of I-Behavior, the premier provider of consumer transaction data through its I-Behavior Cooperative Database, KBM Group also compiles consumer purchase transaction data provided directly by member merchants.
We use the highest levels of data and information security available when dealing with client information. We comply with all applicable laws and regulations regarding collection, use and transfer of data. Our AmeriLINK® clients sign fair-use agreement contracts, and we seed our lists with imitation or “dummy” records to monitor mailings and telephone solicitations.
To be removed from our house lists, simply e-mail or write to us. Just state your request to be removed from our marketing lists and supply your name and address. Mail requests to:
Privacy Preference Department
2050 N. Greenville Ave.
Richardson, TX 75082-4322
Or E-mail your request to: email@example.com
To be removed from the I-Behavior Cooperative Database, CLICK HERE.
We can only remove information from our internal lists. To remove a name from as many lists as possible, send your exact name and address with signature and $1.00 processing fee to the Direct Marketing Association at:
Direct Marketing Association
P.O. Box 643
Carmel, NY 10512
Or visit the DMA’s Consumer Commitment to Choice Web site at:
To remove a telephone number from as many telemarketing lists as possible, please register online for the National Do-Not-Call Registry at https://www.donotcall.gov.
We currently collect click stream data from visitors to this Web site to better optimize the site. If you register to receive specific documents offered on our site or request information via e-mail, we collect and use your supplied information to deliver the information you requested. International visitors, please be aware that by providing your information to KBM Group you are transferring your personal data to the United States, and you consent to the transfer to, and retention of your data in the United States for the sole purpose of contacting you, as requested by you. Occasionally, we may contact you with a related offer for KBM Group services, but we will never supply your information to a third party.
KBM Group complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. KBM Group has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view KBM Group’s certification, please visit http://www.export.gov/safeharbor/
After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
KBM Group is an industry leader in providing data-driven marketing solutions that help our clients acquire, retain and maximize profitable relationships with their customers. Explore several of the ways we bring value to our clients:
> Data Quality Management
> Consumer Engagement
> IMPACT® Database Solution
Email Engagement Strategy Delivers Improved Across-the-Board Metrics
KBM Group’s client, a tire manufacturer, wanted to reach and successfully engage target consumers and further leverage the success of their online efforts. READ NOW >
Data Quality Initiative Delivers 17:1 ROI
A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
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