KBM Group Introduces Real-time Customer Data Integration Solution

New York, NY, June 20, 2011 – KBM Group, the global leader in knowledge-based marketing solutions, introduced its Intellisight^SM Customer Data Integration (CDI) platform, a new automated data enhancement and delivery service at All for One, The Integrated Marketing Summit, presented by DM Days and the Direct Marketing Association at the Hilton New York, June 20 and 21.

Performing online, real-time transactional enhancements to data, Intellisight enables companies to make intelligence-driven marketing decisions while actively engaged with consumers. It allows real-time adjustments to marketing communications, media channels and the sales conversion process allowing the capture, redirect and treatment of leads with more relevant, actionable content. It integrates marketing data from different customer touch points such as a company’s website or contact center with the company’s client database, as well as with appended data from KBM Group’s extensive repository of highly reliable consumer data assets, including those from the company’s comprehensive AmeriLINK® national consumer database.

Highly flexible and scalable with rapid, simple set-up, Intellisight delivers real-time information about customers and prospects so that marketers can better personalize their marketing efforts and match products and services to consumer needs.

Personalized Customer Experience for Better Marketing Performance, Increased Brand Loyalty
Among its immediate capabilities, Intellisight allows branded websites to be automatically updated with information about specific visitors to paint a more complete picture of their demographics, psychographics and behavior, giving marketers improved insight into prospect and customer buying triggers and preferences. This valuable customer intelligence can then be used with analytics and decision engines for real-time messaging, contact center scripting and other customized marketing tools to enhance marketing outcomes.

“Our clients need to make their data actionable and customer relevant,” says Dennis Kooker, KBM Group’s president and COO. “With this new capability, we offer more targeted prospecting, improved marketing communications in terms of both messages and delivery channels, better leverage of data assets and, therefore, better marketing performance and management. Today, consumers are looking for personalized engagement. Intellisight helps marketers provide an engaging brand experience.”

Extensive Benefits; Adaptable, Integrated Applications
To confirm, append and score data, Intellisight can match data for resident/individual, household, address; email, or phone ID. A flexible platform, Intellisight delivers the valuable customer data necessary for driving and optimizing rule-based content decision engines. Adaptable and expandable, it can easily integrate enhanced customer profiles with various Software-as-a-Service (Saas) and other third-party applications, including those in KBM Group’s Strategic Partner Portfolio, to create highly personalized customer experiences.

With immediate access to their own customer data, supplemented with access to KBM Group’s extensive data resources, marketers can:

• Verify and correct website data
• Identify consumers more fully using only a phone number or email address
• Append data from the AmeriLINK database for deeper insights
• Standardize addresses for better deliverability
• Access their customer databases directly
• Deliver model scores for prospect segmentation
• Select and deliver personalized scripts to CRM and call center applications
• Customize messages and dialogue based on customer insight and intelligence
• Personalize consumer’s Web experience based on real-time knowledge
• Shorten and tailor the lead process, including customized decision-based rule engines for adaptive testing and refinement.
• Access reports about the history of the contact stream for faster responses, personalized messaging, and more effective matching of products and services with customer needs.

About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, response services and data. The company has 14 offices in nine countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.