Press Releases

KBM Group Partners with Distributed Marketing Software Provider Distribion to Provide Integrated, Strategic Marketing to Field Sales Reps and Agents

October 9, 2012
KBM Group, the global leader in data-driven, insight-based customer engagement, has entered a strategic partnership with Distribion, a leading provider of on-demand, web-based, multi-channel marketing automation solutions for distributed marketing organizations. The agreement augments KBM Group’s comprehensive technology- and data-based marketing solution suite, extending it to local field sales to enable centrally managed, strategic marketing, including campaign management, implementation, and measurement across a distributed network of agents. READ NOW>

KBM Group Announces On Demand Targeting Suite of Solutions

October 3, 2012
KBM Group, the global leader in data-driven, insight-based customer engagement, is introducing a set of targeting services that speed the process of finding new customers cost effectively and contribute to competitive advantage by enabling data-driven decisions that improve profitability. READ NOW>

KBM Group Debuts KOSMOS Web-based List Count and Delivery System for AmeriLINK® and Other Data Sources

October 3, 2012
KBM Group, the global leader in data-driven, insight-based customer engagement, announces its KOSMOS™ List Delivery System, a configurable online tool that makes the full options of data sources such as the company’s extensive AmeriLINK database accessible and easy to explore and manage. KBM Group will demonstrate KOSMOS at its exhibit (booth 901) at the DMA2012 Conference in Las Vegas, Oct. 13-18. READ NOW>

KBM Group Explores Consumer Insights and Engagement in An Age of Data-driven Marketing Technology as Part of DMA2012 Conference Program

October 3, 2012
KBM Group, the global leader in data-driven, insight-based customer engagement, will explore several topics at the leading edge of digital and traditional cross-channel marketing at this year’s annual DMA conference. READ NOW>

KBM Group’s Lindsay Resnick to Present at AHIP Institute 2012

June 18, 2012
KBM Group, the global leader in data-driven, insight-based customer engagement, announces Lindsay Resnick, CMO of KBM Group: Health Services is scheduled to present at AHIP Institute 2012. This national conference will focus is on how the outcomes of major events – the Supreme Court decision on the Affordable Care Act, U.S. Presidential election, and the “retailization of healthcare” – will affect healthcare organizations’ decision-making in the near and distant futures. READ NOW>

KBM Group Acquires Predictys; Strategic Move Extends Ability to Engage with Global Consumers

May 29, 2012
KBM Group, the global leader in data-driven, insight-based customer engagement, has agreed to acquire Predictys, a marketing company specializing in digital data and campaign technology. Predictys’ cooperative database includes information from 140 million opted-in consumers from among more than 25 co-op partners. READ NOW>

KBM Group Partners with ThinkVine; Adds Marketing Mix Modeling and Optimized Consumer Insights to Customer Engagement Solutions

April 10, 2012
KBM Group, the global leader in knowledge-based marketing solutions, has entered a strategic partnership with ThinkVine, a marketing mix optimization software company. READ NOW>

KBM Group Acknowledged in New Research on the Emerging Customer Engagement Agency Landscape

February 14, 2012
KBM Group, the global leader in knowledge-based marketing solutions, has been recognized in Forrester Research, Inc.’s February 13, 2012 report, The Evolution of The Customer Engagement Agency.  READ NOW>

KBM Group Social Media Research Points to Seven Ways to Improve Medicare Marketing
Social Media Plays Role in Understanding Prospect and Member Concerns

November 15, 2011
KBM Group’s health services practice commissioned the company’s Marketing Intelligence team to conduct social media research on consumer attitudes, thinking and concerns regarding private Medicare plans. READ NOW>

KBM Group Offers Report on Social Media Research about Medicare; Underscores Importance of Social Media Listening to Gain Marketing Insights

November 1, 2011
KBM Group, the global leader in knowledge-based marketing solutions, is offering a research paper detailing the company’s recent social media study of online conversations about Medicare.

The paper, entitled “The Medicare Consumer Online: Listening to the Conversation,” describes the findings of the research, the online dialog about Medicare and health care reform, and the state-of-the-art listening platform methodology developed by KBM Group’s Marketing Intelligence group. READ NOW>

KBM Group Offers Its IMPACT® Integrated Database Solution as a Customer Engagement Service;  Groundbreaking Move Boosts Marketers’ Effectiveness

September 30, 2011
KBM Group, the global leader in knowledge-based marketing solutions, announces a groundbreaking initiative to offer its integrated IMPACT database solution as a customer engagement service. This is the first time a data-based marketing solution that optimizes real-time consumer engagement across multiple channels is offered “as a service.” IMPACT as a customer engagement “engine” enables clients to focus on strategic business applications and outcomes, rather than on platform and infrastructure technology and processes. READ NOW>

KBM Group Speakers Address Challenges Of Assessing Consumer Value, Multi-Channel Marketing and Healthcare Reform at the  DMA2011 Conference & Exhibition

September 30, 2011
KBM Group, the global leader in knowledge-based marketing solutions, has several speakers scheduled to present at DMA2011 at the Boston Convention and Exhibition Center, Oct. 1-6. The sessions address challenges that face today’s marketers in an environment that is driven by proliferating data, the need for more complete customer knowledge, and constantly evolving technology. READ NOW>

KBM Group Names Direct and Interactive Marketing Executive To Lead Expanded U.K. Operation

August 24, 2011
KBM Group, the global leader in knowledge-based marketing solutions, has hired Caroline Worboys as Managing Director of the company’s U.K. operation.  Based in London, Worboys will be a strategic resource to existing clients and will lead business development in the U.K., as well as support KBM Group’s other European and global offices as needed.
READ NOW>

KBM Group Announces 3-Tiered Data Segmentation Suite Providing Highly Differentiated Customer Intelligence About Behaviors and Attitudes Toward Digital Products and Services

June 29, 2011
KBM Group, the global leader in knowledge-based marketing solutions, announced its latest marketing optimization tool, the Digital Neighborhoods® 2.0 Segmentation Suite. This new service will be showcased at All for One, The Integrated Marketing Summit, presented by DM Days and the Direct Marketing Association at the Hilton New York, June 20 and 21 READ NOW>

KBM Group Introduces Real-time Customer Data Integration Solution

June 29, 2011
KBM Group, the global leader in knowledge-based marketing solutions, introduced its Intellisight^SM Customer Data Integration (CDI) platform, a new automated data enhancement and delivery service at All for One, The Integrated Marketing Summit, presented by DM Days and the Direct Marketing Association at the Hilton New York, June 20 and 21. READ NOW>

KBM Group Hires Edward O’Meara in Executive Role

May 11, 2011
KBM Group, the global leader in knowledge-based marketing solutions, has hired Edward O’Meara as Senior Vice President, Group Account Director. READ NOW>

DATACORE Marketing Hires New VP of Response Services

May 4, 2011
DATACORE Marketing has hired Sarah McElwee as Vice President of Response Services. McElwee is responsible for managing DATACORE’s multi-contact service center as well as for building upon existing response services and creating response-service strategies. READ NOW>

Jean-Benoit Bataille Joins KBM Group as Head of Paris Operation

January 26, 2011
KBM Group, the global leader in knowledge-based marketing solutions, announces that Jean-Benoit Bataille has joined the company as head of its Paris operation. READ NOW>

KBM Group Receives Highest Rankings in Strategy and Global Strategy Categories In New US Database Marketing Service Provider (MSP) Industry Report

January 17, 2011
KBM Group has been ranked a leader with the highest score in strategy out of a field of the eight companies evaluated by Forrester Research, Inc. who met the final criteria in the January 2011 report, The Forrester Wave™: US Database Marketing Service Providers, Q1 2011. READ NOW>

KBM Group Acquires Marketing Direct, Inc.; Announces Launch of KBM Group Health Business Unit

December 8, 2010
KBM Group has agreed to acquire Marketing Direct, Inc. (MDI), the leading provider of agency services to the healthcare industry. MDI is an integrated marketing services company with expertise in strategy, design and execution of marketing campaigns, from go-to-market strategies and sales-lead conversion to media placement, primarily for the healthcare industry. READ NOW>

KBM Group Names Don Aicklen Executive Vice President of Sales

November 16, 2010
KBM Group has named Don Aicklen executive vice president of sales. His role will be to leverage the reorganized business units in business development activities, and to set and execute sales strategies for growth, including entering new industries not currently served by KBM Group. READ NOW>

KBM Group Acquires I-Behavior

November 10, 2010
KBM Group, the leader in providing a full spectrum of data-driven marketing solutions, has agreed to acquire I-Behavior, a market leader in consumer and business transaction data. READ NOW>

KnowledgeBase Marketing Aligns Business Units Under New KBM Group Brand

October 7, 2010
KnowledgeBase Marketing, the leader in providing the full spectrum of data-driven marketing solutions, announces that it has aligned its business units under the new brand name, KBM Group. READ NOW>

Barbara Palmer Joins KnowledgeBase Marketing as Senior Vice President of Marketing

September 29, 2010
KnowledgeBase Marketing announces that Barbara Palmer has joined the company as senior vice president of marketing. READ NOW>

DMEF’S Next Generation Leaders Program Goes National

July 9, 2010
The Direct Marketing Educational Foundation (DMEF) today announced the kick off of its third year Next Generation Leaders program (formerly known as the Direct Marketing Leadership Development Program or DMLDP). READ NOW>

KnowledgeBase Marketing Expands Footprint in Europe

May 25, 2010
KnowledgeBase Marketing, a Wunderman company, has deepened its footprint in Europe by opening dedicated offices in Paris and London offering integrated data-driven marketing solutions. READ NOW>

KnowledgeBase Marketing CEO Gary Laben to be honored as Direct Marketer of the Year

May 19, 2010
Gary S. Laben, chief executive officer (CEO) of KnowledgeBase Marketing, will be honored with the Direct Marketer of the Year Award at Interaction 2010. READ NOW>

KnowledgeBase Marketing and The Futures Company Release New LIVING Well Segmentation

May 18, 2010
KnowledgeBase Marketing has partnered with The Futures Company to create a new LIVING Well segmentation tool. READ NOW>

KnowledgeBase Marketing Offers New Premium Change of Address Service

September 1, 2009
KnowledgeBase Marketing is introducing a new change of address service that helps marketers reduce undeliverable-as-addressed mail. READ NOW>

DMEF Announces 2008 ‘Rising Stars’ and ‘Corporate Commitment’ Award Winners; Honors to Be Presented at June 10 Dinner

March 17, 2008
At a time when role models may seem in short supply, the Direct Marketing Educational Foundation (DMEF) has found several people worth admiring and celebrating. READ NOW>

KnowledgeBase Marketing VP Richard Tooker brings it all together in his new Database Marketing book

October 16, 2007
Does the world really need another book on database marketing? In his new book The Business of Database Marketing, Richard N. Tooker, vice president and solutions architect at KnowledgeBase Marketing, explains in clear non-technical language why the answer is a resounding “yes.” READ NOW>

KnowledgeBase Marketing announces the launch of its new individual-level GENERATIONSSM consumer clustering system.

October 15, 2007
KnowledgeBase Marketing announces the launch of its new individual-level GENERATIONS(sm) consumer clustering system. READ NOW>

KnowledgeBase Marketing Receives 2006 CIO 100 Award

June 15, 2006
IDG’s CIO magazine has recognized KnowledgeBase Marketing with the 2006 CIO 100 award. READ NOW>