Search
Clients We Serve
Multichannel Marketing Best Practices
As data experts, we employ a set of best practices in key areas to drive performance improvements.
Data Platform
Our data platform facilitates standardized data formats and hygiene, consolidation of customer touch points across all channels and more robust analysis and insights.
Industry Expertise
Direct marketing practices must be customized to fit your business and sales model. We provide the benefit of the broader industry context.
Universal Standards and Accountability
Universal standards for data use and analytics makes it easier to control and monitor compliance with your own policies and procedures and with regulatory requirements.
Local Insight and Customization
All relationships are local. We facilitate customized messaging by market.
We apply our best practices across the various marketing channels – Traditional, Digital and Emerging – to give you the best overall marketing performance. We use and perfect the best practices from traditional direct marketing as we move into the digital and emerging channels.
Traditional
We have decades of experience working in and improving the marketing process in traditional channels. We believe that a combination of the right tools, a standardized process and continuous measurement is the key to success.
Our Data Platform is the unifying foundation for all data and process. The platform will facilitate:
- Consolidation and Standardization of all your data
- Automated feeds of new data and updates to existing data
- Data correction and enhancement
- Postal optimization
- Analysis and insight
- Consistent reporting and measurement
Our Industry Expertise in traditional channels will help you achieve your goals even faster. We believe that our experience is unparalleled in:
- Healthcare and Insurance
- Telecommunications
- B2B2C
- High Tech
We work with you to establish Universal Standards and Accountability so that you can feel secure in knowing that the process follows:
- Your policies and procedures
- Your compliance requirements
- All applicable regulatory requirements
- Program Management parameters
- Fulfillment guidelines
We’ll employ Local Insight and Customization to make your communication direct and personal:
- Deliverable as addressed
- Gender specific
- Use of appropriate language and dialect
Digital
We have been working in and improving the marketing process in digital channels since its inception. We believe that a combination of the right tools, a standardized process and continuous measurement is the key to success.Our Data Platformis the unifying foundation for all data and process. The platform will facilitate:
- Consolidation and standardization of all your data
- Automated feeds of new data and updates to existing data
- Data correction and enhancement
- Postal optimization
- Analysis and insight
- Consistent reporting and measurement
- Media mix optimization
- Cross channel message management
Our Industry Expertise will help you achieve your goals even faster.
Our experience is unparalleled in these industry sectors and applications:
- Healthcare and Insurance
- Telecommunications
- B2B2C
- High Tech
- SEM/SEO recommendations
We work with you to establish Universal Standards and Accountability so that you can feel secure in knowing that the process follows:
- Your policies and procedures
- Your compliance requirements
- All applicable regulatory requirements
- Program management parameters
- Fulfillment guidelines
- Email verification standards
We’ll employ Local Insight and Customization to make your communication direct and personal:
- Deliverable as addressed
- Gender specific
- Use of appropriate language and dialect
- Messaging varied for regional preferences
Emerging
We are continuously working in and improving the marketing process in emerging channels. We believe that a combination of the right tools, a standardized process and continuous measurement is the key to success.
Our Data Platform is the unifying foundation for all data and process. The platform will facilitate:
- Consolidation and standardization of all your data
- Automated seeds of new data and updates to existing data
- Data correction and enhancement
- Postal optimization
- Analysis and insight
- Consistent reporting and measurement
- Media mix optimization
- Cross channel message management
- Social media listening
Our Industry Expertise will help you achieve your goals even faster.
Our experience is unparalleled in these industry sectors and applications:
- Healthcare and Insurance
- Telecommunications
- B2B2C
- High Tech
- SEM/SEO recommendations
- Leader in mobile metrics
We work with you to establish Universal Standards and Accountability so that you can feel secure in knowing that the process follows:
- Your policies and procedures
- Your compliance requirements
- All applicable regulatory requirements
- Program management parameters
- Fulfillment guidelines
- Email verification standards
We’ll employ Local Insight and Customization to make your communication direct and personal:
- Deliverable as addressed
- Gender specific
- Use of appropriate language and dialect
- Messaging varied for regional preferences
- Messaging formatted for device
Related Content
After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
