Data Assessment

At the risk of stating the obvious, data-driven marketing starts with data. Data is a corporate asset that can grow or diminish in value over time depending on how you manage and use it. Many organizations overlook the importance of assessing their data against intended uses. Like the adage says, garbage in, garbage out – and the effects of unfit data can be very costly to knowledge-based marketing efforts, not only in direct costs but in hidden consequences to your brand and your clients.

KBM Group has nearly two decades of experience performing Data Assessments for a wide range of companies, with data sources ranging from transactional systems to websites. We have used that experience to develop proven Data Assessment methodologies and tools that uncover opportunities to improve data practices and add to the value of data assets, including:

• Interviews with internal stakeholders and marketing partners to gain insights
• Review of data sources
• Review of data architecture and storage, including file structure, what data is collected and how it is kept
• Evaluation of data hygiene, including current condition and maintenance procedures
• Review of current and intended data applications against the data set.

Our goal: to ensure that your data infrastructure provides the solid foundation you need to make your data work for you.

A Roadmap to Knowledge-based Marketing

A proven methodology to plan, develop and implement the powerful marketing data infrastructure you need to support effective data-driven marketing in traditional and digital channels. Learn More>