Search
Clients We Serve
Reporting
In today’s highly competitive global marketplace, successful businesses are distinguished by strategic leadership from the marketing team: developing new business opportunities, cementing relationships with customers and reducing risk from competitive products and pricing. But marketing leadership also means demonstrating the impact of marketing investments on the company’s revenue and profits.
KBM Group’s reporting services provide the comprehensive reporting tools that you need to show the effectiveness of your marketing programs. Our sophisticated capabilities help you understand and communicate current and historical performance, so you can continuously improve your marketing processes and create new business opportunities.
Our reporting solutions are embedded into every aspect of our Marketing Service Center processes and programs, gathering data that enables you to measure and optimize campaign performance from all channels across regions and countries.
Our reporting infrastructure makes it easier for you to:
- Develop baseline metrics
- Track end-to-end responses and sales
In addition, your team can take advantage of a powerful, user-friendly interface to create customized reporting and analysis. Our reporting capabilities include:
Data Visualization
If a picture is worth a thousand words, our DataView data visualization suite is the equivalent of an encyclopedia. By transforming data into meaningful, intuitive visual displays, our Dataview solutions provide a new level of interactivity and intimacy with your data. You view campaigns by activity, country, product, audience and type, contributing to informed decisions based on immediate insights and a complete view of your business.
The DataView online reporting interface provides powerful, timely insight into your marketing universe, contact statistics and relevant segmentation. It provides:
- A comprehensive view of usable contacts by segment
- Visibility into the internal and external audience universe
- Customer contact history or profile coverage metrics
The views of your data are flexible and customizable, giving you insights that will aid campaign planning. And with access to historical data, you can track and report trends in reach, universe and contact metrics. In addition, Dataview reports can be easily downloaded to Excel documents for easy distribution.
Dashboards
KBM Group creates customized, interactive dashboards for distribution throughout your organization. These intuitive, standardized visual displays give your decision makers worldwide real-time access to essential marketing data. Because we create your dashboards to your specifications, you determine what data drives your organization and how to use it to make informed decisions in your business. We have created dashboards for a broad range of global organizations including leaders in telecommunications, software and manufacturing.
Related Content
After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
