• Clients We Serve

    Campaign Execution

    KBM Group offers complete management services for marketing efforts at every level, from global campaigns to regional sales promotions. The expert staff of our regional Marketing Service Centers provides sophisticated, language-ready marketing management and campaign execution capabilities whenever you need them, enabling your company to focus on messaging and offer development while reducing costs and redundancies at local and regional offices. The result is improved efficiency and a lower cost of sales.

    Among the services we provide are:

    List Pulls

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    Our list pull experts generate customized database list pulls based on criteria you define for specific targeted marketing campaigns. We’re always available to consult with your team on the best approach to reach your desired target audience, and which analytical models best match the needs of the campaign. You start the ball rolling by completing a simple online form.

    Campaign Management

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    KBM Group provides turnkey campaign management services covering everything from campaign planning through campaign execution, including reliable measurements of campaign effectiveness. Our professionals help you to plan, manage, track and continuously improve your campaigns. We are experienced handling all kinds of campaigns and promotions. Our management tools and services – including our sophisticated reporting that evaluates cost and time helps you measure accuracy and improve marketing results.

    Event Management

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    Through its Marketing Service Centers, KBM Group handles all aspects of event management for both virtual and live events. Working on your behalf, our experienced event managers take care of everything from invitations, registration and payment to reminders and post-event reporting and analysis. Our experience and expertise ensure accurate attention to details, even when events are staged with quick turn-around times.

    Email Deployment

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    KBM Group handles all aspects of email campaigns from email setup and deployment to bounce back management and evaluation and analysis. Reporting includes email open rates, click-throughs on banners or other online advertising, and completion rates for target campaign goals. All your team needs to do is provide content and collateral via a convenient online request form.

    Lead Generation

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    KBM Group helps you with all aspects of the lead generation process, from strategy to tactics to the detailed work of gathering, qualifying and recording leads. Our experts can help you determine which prospects are most likely to buy, to help you improve the returns on your marketing investment. On the back end, we help you track and measure the success of your programs and plan for improved performance in future campaigns.

    Lead Management

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    KBM Group helps you manage leads to convert them into active buyers, tracking customer touches and monitoring customer contacts based on your frequency guidelines to help prevent over-communication. In addition, our team is familiar with the laws and regulations that govern marketing contacts in the nations where we operate, so you can be confident that your efforts are in compliance.

    Customer Profiling

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    To guide and refine your targeted marketing efforts, our team can profile your customer database using survey information or third party data. For example, our team uses customized wizards to capture data from online and offline events, categorizing attendees’ interests and uncovering their likelihood to purchase certain products. You’ll gain relevant, meaningful insights into interests, behavior and demographics to improve messaging and results through more accurately targeted marketing efforts.

    Related Content

    After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.

    Related Links

    KBM Group is an industry leader in providing data-driven marketing solutions that help our clients acquire, retain and maximize profitable relationships with their customers. Explore several of the ways we bring value to our clients:

    > Data Quality Management
    > Consumer Engagement
    > IMPACT® Database Solution

    White Papers

    Success Stories

    Email Engagement Strategy Delivers Improved Across-the-Board Metrics
    KBM Group’s client, a tire manufacturer, wanted to reach and successfully engage target consumers and further leverage the success of their online efforts. READ NOW >

    Data Quality Initiative Delivers 17:1 ROI
    A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
    READ NOW >

    CONTACT US:

    For information: 1-866-ASK-4KBM (1.866.275.4526)

    Email us: sales@kbmg.com

    Press contact: press@kbmg.com