From customer engagement optimization to new data sources and more, MarketingMatters explores the challenges and issues facing marketers today. Sign up today to receive this bimonthly update on the latest strategies and developments at KBM Group.
After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
KBM Group is an industry leader in providing data-driven marketing solutions that help our clients acquire, retain and maximize profitable relationships with their customers. Explore several of the ways we bring value to our clients:
> Data Quality Management
> Consumer Engagement
> IMPACT® Database Solution
Email Engagement Strategy Delivers Improved Across-the-Board Metrics
KBM Group’s client, a tire manufacturer, wanted to reach and successfully engage target consumers and further leverage the success of their online efforts. READ NOW >
Data Quality Initiative Delivers 17:1 ROI
A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
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