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White Papers
The best way to understand innovative marketing concepts and solutions is through their application. KBM Group experts have teamed up to provide you with in-depth white papers on key marketing, customer acquisition and retention strategies, and examples and lessons of how to apply these principles to your business.
Identifying Prospects for the Individual Market
September 29, 2010
For healthcare companies, tackling the market for non-Medicare (under age 65) individual health insurance creates a unique challenge that must be addressed if the effort is to be successful and profitable.
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The Case for Enterprise Data Integration in Healthcare
September 21, 2010
Data drives the healthcare business. Healthcare companies need to know about their members, prospective members, groups, business partners and providers.
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Meeting the Challenges of B2B2C Marketing
September 11, 2010
Almost every company describes its core business model as either Business-to-Business (B2B) or Business-to-Consumer (B2C).
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Capturing the Exploding Senior Market: 23 Rules for Targeting Seniors
August 10, 2010
Learn how to establish a marketing initiative that targets seniors in a way that addresses their needs for your products and services.
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Related Content
After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
