White Papers

The best way to understand innovative marketing concepts and solutions is through their application. KBM Group experts have teamed up to provide you with in-depth white papers on key marketing, customer acquisition and retention strategies, and examples and lessons of how to apply these principles to your business.

Creating a Medicare Marketing Timeline for 2012

March 18, 2011

Start your 2012 Medicare marketing process NOW if you want to compete and win. Our white paper on contains a structured Medicare marketing calendar helps you meet goals and deadlines.
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Identifying Prospects for the Individual Market

September 29, 2010

For healthcare companies, tackling the market for non-Medicare (under age 65) individual health insurance creates a unique challenge that must be addressed if the effort is to be successful and profitable.
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The Case for Enterprise Data Integration in Healthcare

September 21, 2010

Data drives the healthcare business. Healthcare companies need to know about their members, prospective members, groups, business partners and providers.
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Meeting the Challenges of B2B2C Marketing

September 11, 2010

Almost every company describes its core business model as either Business-to-Business (B2B) or Business-to-Consumer (B2C).
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An Analytical Framework For Marketing: Embedding Science into the Marketing Arts

August 11, 2010

Some marketers, particularly those responsible for creative development and overall program management, tend to think of their vocation as an art form.
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Capturing the Exploding Senior Market: 23 Rules for Targeting Seniors

August 10, 2010

Learn how to establish a marketing initiative that targets seniors in a way that addresses their needs for your products and services.
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