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    White Papers

    The best way to understand innovative marketing concepts and solutions is through their application. KBM Group experts have teamed up to provide you with in-depth white papers on key marketing, customer acquisition and retention strategies, and examples and lessons of how to apply these principles to your business.

    Identifying Prospects for the Individual Market

    September 29, 2010

    For healthcare companies, tackling the market for non-Medicare (under age 65) individual health insurance creates a unique challenge that must be addressed if the effort is to be successful and profitable.
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    The Case for Enterprise Data Integration in Healthcare

    September 21, 2010

    Data drives the healthcare business. Healthcare companies need to know about their members, prospective members, groups, business partners and providers.
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    Meeting the Challenges of B2B2C Marketing

    September 11, 2010

    Almost every company describes its core business model as either Business-to-Business (B2B) or Business-to-Consumer (B2C).
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    Capturing the Exploding Senior Market: 23 Rules for Targeting Seniors

    August 10, 2010

    Learn how to establish a marketing initiative that targets seniors in a way that addresses their needs for your products and services.
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    White Paper Registration

    Please complete the short form below to download any of the white papers on this page. We appreciate your interest in learning more about KBM Group's capabilities.

    Related Content

    After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.

    Related Links

    KBM Group is an industry leader in providing data-driven marketing solutions that help our clients acquire, retain and maximize profitable relationships with their customers. Explore several of the ways we bring value to our clients:

    > Data Quality Management
    > Consumer Engagement
    > IMPACT® Database Solution

    White Papers

    Success Stories

    Email Engagement Strategy Delivers Improved Across-the-Board Metrics
    KBM Group’s client, a tire manufacturer, wanted to reach and successfully engage target consumers and further leverage the success of their online efforts. READ NOW >

    Data Quality Initiative Delivers 17:1 ROI
    A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
    READ NOW >


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