KBM Group is staffed with deeply experienced people, some recognized authors and speakers. Our experts are sought out for their expertise in data management, database and digital marketing, analytics, and multi-channel marketing strategy. Learn more about the challenges, solutions and innovative approaches to today’s marketing challenges through these published materials:
Across multiple industries, KBM Group has helped clients solve tough marketing challenges with innovative thinking and cost-effective solutions. The proof is in their bottom lines. Read more about these success stories. If their pain points sound familiar, talk to us. We will work with you to create a custom solution to solve your toughest challenge. Learn More>
The best way to understand innovative marketing concepts and solutions is through their application. KBM Group experts have teamed up to provide you with in-depth white papers on key marketing, customer acquisition and retention strategies, and examples and lessons of how to apply these principles to your business. Learn More>
Our experts are frequent contributors to business publications. Take a look at some of these featured articles written by KBM Group employees. Learn More>
Books written by our database experts have become must-reads in business schools across the country. Learn more about the basics of database marketing and explore other topics by checking out these publications. Learn More>
After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
KBM Group is an industry leader in providing data-driven marketing solutions that help our clients acquire, retain and maximize profitable relationships with their customers. Explore several of the ways we bring value to our clients:
> Data Quality Management
> Consumer Engagement
> IMPACT® Database Solution
Email Engagement Strategy Delivers Improved Across-the-Board Metrics
KBM Group’s client, a tire manufacturer, wanted to reach and successfully engage target consumers and further leverage the success of their online efforts. READ NOW >
Data Quality Initiative Delivers 17:1 ROI
A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
READ NOW >