KBM Group

Success Stories

Brian Whalen — Thu, 28 Jul 2011 16:27:51 +0000

Email Engagement Strategy Delivers Improved Across-the-Board Metrics
KBM Group’s client, a tire manufacturer, wanted to reach and successfully engage target consumers and further leverage the success of their online efforts. READ NOW >

Data Quality Initiative Delivers 17:1 ROI
A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
READ NOW >

White Papers

Brian Whalen — Thu, 28 Jul 2011 16:27:04 +0000

Analytical Framework for Marketing
Capturing the Exploding Senior Market
Meeting the Challenges of B2B2C Marketing

Logofeed

Brian Whalen — Fri, 24 Jun 2011 15:20:24 +0000

Clients We Serve

Marketing Outsourcing

admin — Sat, 28 May 2011 05:12:04 +0000

KBM Group’s marketing outsourcing services reduce your costs and overhead while improving efficiency and time to market – all while delivering superior marketing results. The secret? We put full-service marketing operations teams around the world to work for you – whenever and wherever you need them. More on marketing outsourcing>

NEW! KBM Group: Health Services

admin — Sat, 28 May 2011 05:12:01 +0000

Email Marketing

admin — Sat, 28 May 2011 05:11:59 +0000

With lower costs, quick results and unparalleled opportunities for personalization and interactivity, email marketing has become a channel of choice for every major marketer. More on email marketing>

Performance Improvement

admin — Sat, 28 May 2011 05:11:56 +0000

Data drives everything we do. Performance improvement is no exception. You can’t improve what you don’t measure, and you can’t measure without data. More on performance improvement>

Top Content

admin — Sat, 28 May 2011 05:02:43 +0000

KBM Group ranked highest in strategy and global strategy; has highest percentage of clients that are extremely satisfied, according to the report.

Social Media Research Study and White Paper on Medicare Marketing

KBM Group is offering a research paper and white paper detailing our recent social media study of online conversations about Medicare. The research paper, entitled “The Medicare Consumer Online: Listening to the Conversation,” describes the findings of the research, the online dialog about Medicare and health care reform, and the state-of-the-art listening platform methodology developed by KBM Group’s Marketing Intelligence group. The white paper “Seven Ways to Improve Medicare Marketing” reveals how seniors are using social media to research Medicare options and provides strategies to improve marketing based on the research insights.