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TRANSFORM ANONYMOUS PROSPECTS INTO CUSTOMERS
Anonymous prospects make up a significant portion of a brand’s digital universe. From website visitors to social media followers to mobile app users, these “unknown” contacts have taken some action to engage with a brand — and thus represent a tremendous marketing opportunity.

Register now to watch KBM Group and Neolane’s free webinar designed to help marketers transform more of their anonymous prospects into known, repeat customers. We’ll outline the three prerequisites for optimizing the digital journey: real-time data, analytics, and decision management.

Data Quality Initiative Delivers 17:1 ROI
A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
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> Data Quality Management
> Consumer Engagement
> IMPACT® Database Solution

Clients We Serve

Target Marketing | January 2013

Target Marketing Magazine’s January cover story, “Finding Definitive Insights,” reveals how SAP used KBM Group’s Test Lab to find incremental lift in all of its demand generation and nurturing programs. Leaving instinct behind, SAP relies on quantifiable insights using Test Lab, which has so far shown an average of “27 percent lift in incremental sales leads from digital” and “digital marketing budget savings of 20 percent” by avoiding less effective online techniques.

If you haven’t considered the AmeriLINK® consumer database lately as a list source, look at our latest data catalog and discover the scope of our data services. As an original source compiler for over 35 years, we collect data from primary sources. We compile data at the individual level, then household it so you can target consumers at the individual, household or address level, custom­izing your offer and message to the likely decision-maker. Call 866-275-4526 or email sales@kbmg.com for your copy.

KBM Group’s chief privacy officer, Brooks Dobbs, weighed in on privacy in February’s Direct Marketing News cover story, “Top 5 Privacy Issues Revealed.” The article contends that the consumer privacy debate is about balance. Brooks, along with other privacy experts, examine how to achieve that balance as it relates to five key data privacy issues.