Midmarket

Our Midmarket clients are generally B2C (business-to-consumer) or B2B2C (business-to-business-to-consumer) marketers with smaller marketing organizations. KBM Group is an expert in working with you to supplement your own resources with our expertise and experience. We help B2B2C marketers focus on the middle “B”. We understand the value of professional endorsement and franchisee loyalty in driving consumer behavior and help you leverage relationships with all constituents in your value chain. Call us to learn why Forrester recognized us as a strategy leader among other midmarket service providers.

Benefits of working with KBM Group:

• Enriching relationships with all constituents in the value chain
• Establishing loyalty programs with end users even when there is no direct sales channel
• Finding ways to engage end users online
• Supplementing your own resources with KBM Group’s experience and expertise
  • Data capture – reply cards, coupons, sweepstakes, surveys
  • Fulfillment – rebates, payouts, rewards, product literature
  • Handling inbound call overflow
  • Return mail processing

Featured Services:

Campaign Management

KBM Group is a leading provider of cross-channel campaign management solutions that support highly personalized and relevant communications delivered across multiple highly interactive channels. Learn more about Campaign Management

Program Management

Beyond developing strategy and data infrastructure, KBM Group helps clients execute their marketing programs. We offer a unique spectrum of services to help you plan, design and execute successful marketing campaigns. Learn more about Program Management

Response Services

KBM Group helps you increase the lifetime value of your customers by smoothly processing your rewards programs. Our Response Services include rebate processing, fulfillment, payment processing and multi-contact center support. Learn more about Response Services