Healthcare

KBM Group is a leader in customized Healthcare Marketing Solutions designed to address a changing environment. And, the environment is changing quickly. More and more individuals are purchasing health insurance directly, no longer covered by their employers. Healthcare reform is driving new levels of competition, and boomers are aging into Medicare. Six of the top seven healthcare companies and eight of the top 10 Medicare insurance marketers trust KBM Group to build and manage their databases and overall marketing infrastructure. We are the leaders because our solutions meet your changing needs and exceed your expectations.

Benefits of working with KBM Group:

• Developing new marketing strategies to address the market shift to a consumer-based, retail market
• Reducing attrition by better understanding each member’s behavior
• Providing a consistent member experience across all channels
• Optimizing member contact, channel and engagement strategies
• Engaging members in wellness programs and disease maintenance for increased satisfaction and retention
• Maintaining compliance across all programs and channels

Featured Services:

Healthcare Consulting

Marketing success across the healthcare ecosystems requires comprehensive analysis and planning. KBM Group: Health Services consultants consider all aspects of your marketplace and your existing distribution strategies and prepare a complete plan for growing your business. Our Go-To-Market Planning helps you understand your competitive landscape, market size and your potential opportunity for new and existing markets. Our Marketing Channel Optimization program assesses your direct, web and broker distribution strategies identifying gaps and opportunities. We then provide multiple options for improving yield and lowering acquisition costs. Learn more about Industry Specific Consulting

Medicare Market Assessment

Medicare marketers face huge challenges in the rapidly changing environment caused by Health Care Reform. The rules of the game are changing. KBM Group helps you better understand your Medicare market penetration, identify opportunities for growth and market expansion, and increase consumer preference for your products. Learn more about Medicare Market Assessment

Agency Services

KBM Group: Health Services is the leading provider of agency services to the healthcare industry. Our capabilities span a wide array of agency services such as creative and media placement, including digital media channels. We offer clients a proven creative process that will help you achieve positive results. Our media experts produce, support and manage a wide variety of online and offline media that will deliver your message with maximum effect for the lowest cost. Learn more about Agency Services

Consumer Healthcare Engagement Platform

This platform brings together previously disparate data, technologies and analytical capabilities to provide a comprehensive understanding of members and prospects so that you can engage them in the right channel at the right time. Learn more about Healthcare Engagement Platform