Communications
Communications clients are unique in the large volume of data they must process to yield the knowledge they need. KBM Group has developed and, in many cases, patented proprietary processes to handle this data volume efficiently.
Benefits of working with KBM Group:
- Consolidating and leveraging data from multiple business units, systems, internal/external data sources and partners
- Reducing churn by understanding the key drivers at a consumer level
- Increasing average revenue per unit through behavioral profiling
- Acquiring new subscribers through prospect databases
- Efficiently staffing retail locations to meet customer demand and control costs
- Quickly and efficiently leveraging data in a real-time environment
Featured Services:
OASYS Platform
KBM Group helps data-centric marketers manage enormous volumes of data and build customer value through analytics. Our revolutionary patented platforms help our clients instantly develop and convert insights into real-time actions so they achieve never-before gains in ROI. Learn More about the OASYS Platform
Forsight Reporting Solution
The best decisions are informed decisions. And for those decisions to be right, they must be based on accurate and timely information delivered to the right people at the right time. Learn More about the Forsight Reporting Solution
Retail Planning Application
Our unique retail planning application uses large volume of inputs such as SKUs, store traffic and transactional data to model sales volume and matches the best staffing schedule to the modeled traffic.
Related Content
After acquiring agency services provider, Marketing Direct, KBM Group launched its new KBM Group: Health Services division to help companies across the healthcare ecosystem improve their competitive position, accelerate growth and sustain profitability.
Related Links
KBM Group is an industry leader in providing data-driven marketing solutions that help our clients acquire, retain and maximize profitable relationships with their customers. Explore several of the ways we bring value to our clients:
> Data Quality Management
> Consumer Engagement
> IMPACT® Database Solution
White Papers
Analytical Framework for Marketing
Capturing the Exploding Senior Market
Meeting the Challenges of B2B2C Marketing
Success Stories
Email Engagement Strategy Delivers Improved Across-the-Board Metrics
KBM Group’s client, a tire manufacturer, wanted to reach and successfully engage target consumers and further leverage the success of their online efforts. READ NOW >
Data Quality Initiative Delivers 17:1 ROI
A KBMG Pharmacy Benefit Manager (PBM) client had a very successful direct mail program that was delivering active relationships from 10% of the prospects contacted.
READ NOW >