History

In 1997, KBM Group – originally named KnowledgeBase Marketing – was created by the merger of three diverse direct marketing companies: I Rent America, Dynamic Marketing and Customer Management Services.

In the years since, we have steadily deepened our resources in direct and digital marketing, analytics and consulting through a series of strategic mergers and acquisitions with leading firms:

• Kestnbaum Consulting, a leading strategic consulting and analytics firm, in 2000;
• Fortelligent, an advanced analytics and diversified business intelligence firm, in 2005;
• DATACORE Marketing, experts in applying data driven intelligence to one-to-one marketing, in 2007.
• I-Behavior, a premier provider of database marketing and behavioral targeting services that help multi-channel merchants market more effectively through a cooperative database including over 8 billion SKU-level transactions, in 2010;
• Marketing Direct, Inc., a leading integrated marketing services company providing direct, interactive and creative marketing services to the healthcare and other industries, in 2010.

In 2008, the global data practice of our parent company, Wunderman, became part of our business.

Each of these business groups brought a rich legacy of expertise in a direct marketing discipline: global marketing, analytics, database marketing, program management, list processing, behavioral targeting, agency services plus data compilation and optimization. All brought deep expertise in strategic consulting.

In October, 2010, KnowledgeBase Marketing reorganized and aligned its business units under its current brand, KBM Group. to provide more tightly integrated, innovative and strategic solutions to clients. The new brand allows room for growth through acquisition as the company continues to develop and expand its portfolio of products and solutions, as well as ongoing expansion of its global presence.

Clients benefit from integrated access to leading-edge data-driven marketing solutions and marketing best practices. The realignment allows the company to orchestrate delivery of solutions more flexibly and rapidly based on customer needs depending on their scale and business model.

We are part of the WPP Network

By combining the capabilities of all these companies – enriched by over three decades of experience – we have created one of the most innovative global marketing services companies in the marketplace. KBM Group is part of the WPP Group, one of the world’s most comprehensive communication services organizations.

Within the WPP Group, KBM Group is a key part of Young and Rubicam Brands Wunderman group, one of the largest integrated marketing solutions companies in the world. In addition to direct work for its own clients, KBM Group serves as the data engine for Wunderman, and works together with other WPP companies in different disciplines by combining expertise and solutions to provide clients comprehensive and integrated solutions through a single point of contact and accountability.

Growing and Expanding

KBM Group has evolved from its roots as a traditional marketing service provider to become a global knowledge-based marketing organization for the digital age, and the largest data management firm owned by a marketing services holding company.