Data is core to the marketing services that Wunderman Data Products provides to clients. As long established data experts, we have built our business and reputation on the understanding that the ability to use and process consumer data can only occur in an environment where we earn the trust of both the companies on who’s behalf we process customer data and the individuals to whom such data relates in order to deliver mutual value to both brands and consumers.

In order to establish and maintain this trust we have committed ourselves to the following guiding principles:

  1. We collect, process and share data in compliance with all applicable laws, rules and regulations
  2. We collect, process and share data in compliance with all applicable industry codes, best practices and self-regulation. Specifically we comply with codes put forth by the Direct Marketing Association, the Network Advertising Initiative, and the Digital Advertising Alliance
  3. We will only collect, process or share data in a manner respectful to the consumer to whom such data relates. Specifically, our client agreements do not allow data to be used in a way that disadvantages or unfairly discriminates against a consumer.

Wunderman Data Products’ Chief Privacy Officer and Council for Information Security Practices are tasked with ensuring that these guidelines are met.

Specific Wunderman Data Products and Services Policies

Wunderman Data Products provides a number of product and service offerings both online and offline, in the US and abroad and dealing with both identified and pseudonymous (non-identified) data. For more information on each area please click below.


Our Security Program was developed using industry standard security framework that encompasses physical, administrative and technical measures designed to protect consumer and other sensitive client information. Wunderman Data Products’ hosting environments and security measures are continuously reviewed and assessed by independent third parties.

Contact Us

If you have questions, comments or concerns about this these polices you can reach us by email at or mail at:

Wunderman Data Products
2050 N. Greenville Avenue
Richardson, TX 75082-4322

Care of Privacy Officer

Opt-Out Details

Opt-Out Information for AmeriLINK Consumer Database

Opt-Out Information for iBehavior Data Cooperative and Zipline

Changes to This Policy

Wunderman Data Products reserves the right to alter this policy from time to time or as our business changes. We encourage you to periodically check back and review this statement.


Effective date: June 25, 2018



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