News & Events

Wunderman Achieves Specialist Status for Adobe Campaign Expertise

Written By: KBM Group Corporate Communications

Agency is first partner globally to meet Adobe’s rigorous standards for campaign specialization August 20, 2015, New York, NY – Wunderman, one of the world’s largest CRM direct marketing networks, is the first Adobe partner globally to be specialized in Adobe Campaign. Wunderman’s KBM Group in the U.S. and its EMEA team have each earned […]

Read More

KBM Group Introduces its Zipline DMP to Australia and New Zealand

Written By: KBM Group Corporate Communications

Extends global reach of data platform to heighten campaign effectiveness for marketers and advertisers Richardson, TX, June 18, 2015 – KBM Group, the global leader in data-driven, insight-based customer engagement, announces that it has introduced its Zipline DMP® to Australia and New Zealand, offering brand marketers, agencies and ad networks a powerful platform for building […]

Read More

Wabi-Sabi of Client Satisfaction

Written By: Steve Sigman Chief Client Officer

Service companies are often challenged when trying to balance changing client needs, adhere to processes, drive timelines and manage costs. A rock solid process is necessary, but not sufficient for this tricky balancing act. A service company must also rely on a proper mindset and incredible communication. Embrace Wabi-Sabi. This Japanese philosophy represents the acceptance […]

Read More

Open Enrollment 2015

Written By: Lindsay Resnick CMO, KBM Group Health Services

For consumers, open enrollment means a series of challenging decisions. It’s a time to shop, compare, switch or stay with a current health plan. But let’s face it, on a good day health insurance is a confusing, bureaucratic labyrinth.  And for the most part, consumers are not confident insurance buyers. A recent Urban Institute survey […]

Read More

ACA Profitability: Act Now

Written By: Peter Rodes Vice President, Strategy and Consulting

The Affordable Care Act (ACA) is ending its second open enrollment period with the government reporting over 11 million enrolled and the uninsured rate at its lowest point in seven years. As health Plans come up for air, they are now able to have a more informed perspective of their new and renewing customers. With […]

Read More
© 2015 KBM Group
Site Privacy Policy  |  Disclaimer  |  EU Safe Harbor  |   XML Sitemap