We are the global leader in knowledge-based marketing solutions and help businesses worldwide use their data to improve marketing performance, increase profits and ROI.
As data experts for over 30 years, KBM Group collects, connects and enriches data so that it is a strategic marketing asset. From our roots in consumer data, we’ve grown to provide sophisticated analytics and insights that fuel relevant, intelligent marketing messages and content. We help marketers integrate, manage, analyze and optimize their data to engage more effectively with their customers and prospects.
We also integrate automated marketing components to deliver personalized consumer interactions via a comprehensive, end-to-end engagement platform that crosses channels and synchronizes conversational communications that are “in the moment”. We help some of the world’s best-known brands deliver consistent, resonant consumer experiences. Let us help you progress along the data-driven marketing continuum for improved marketing performance, more profitable customer relationships and stronger competitive advantage.
KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). KBM Group is the only company in the Wunderman network focused solely on data management and optimization. Our data technology, processes, and thought leadership deliver breakthrough results in reducing costs, increasing sales and enabling clients worldwide to dramatically and cost efficiently grow their businesses.