KBM Group and Wunderman Partner with Adobe to Enable Closer, More Relevant Customer Engagement
KBM Group, and its parent company Wunderman, have teamed up with Adobe to offer marketers consistent, personalized consumer engagement across every touch point, giving them the ability to connect with an audience of one by linking data, insights, technology and creative content.
Integrating KBM Group’s IMPACT® 360, a fast-scaling consumer engagement platform delivered as a service, with Adobe Marketing Cloud to optimize interactions in real time across channels, raises data-driven marketing to unprecedented levels of maturity and increases returns on content marketing investments. Learn More >
To find out how you can connect with an audience of one, contact us 866-ASK-4KBM (275-4526) or firstname.lastname@example.org.
I-Behavior is now KBM Group
A market leader in consumer and business transaction data, KBM Group helps multi-channel merchants market more effectively through its cooperative database including over 12 billion SKU-level transactions representing more than $505 billion in online and offline purchases. LEARN MORE >
Online Marketing: When the Cookie Crumbles
Keith Johnson, general manager of KBM Group Interactive, discusses how marketers can track consumers’ online behavior without using cookies in Target Marketing Magazine. While marketers are worried that cookies may be going away due to rising consumer awareness and concern about privacy issues, technologies are emerging that can gather anonymized data regarding online activities without cookies. READ MORE >
Evolving to Analytic Maturity
Register to view the pre-recorded webinar, Evolving to Analytic Maturity, presented by KBM Group’s Chief Analytics Officer, Slavi Samardzija, and Forrester Research Analyst for Customer Insights, Srividya Sridharan, as they discuss how to assess your level of analytics maturity and build a platform to achieve a full spectrum of analytics firepower.
IN THE NEWS
New Data Services Business Unit Created
KBM Group’s newly created Data Services business unit will more rapidly expand data assets in global markets, including Europe and Latin America. The move supports the global growth of Wunderman’s Data & Insights operations, which KBM Group powers, providing data services in local country markets as part of its integrated IMPACT® Customer Engagement Platform. READ MORE >