Holistic Customer View Maximizes Customer Engagement
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In today’s dynamic buying environment, marketing can’t be static. Marketers must engage with customers nimbly—delivering timely coordinated communications across call centers, mobile devices, websites, and sales agents. Customer intelligence is essential to delivering highly relevant next-best offers when and where consumers prefer to receive them.
Tom Young, executive vice president of client services for KBM Group, discusses how marketers can enable and manage two-way customer conversations, synchronized across channels, while creating a holistic view of their customers.
IN THE NEWS
Finding Definitive Insights
Target Marketing | January 2013
Target Marketing Magazine’s January cover story, “Finding Definitive Insights,” reveals how SAP used KBM Group’s Test Lab to find incremental lift in all of its demand generation and nurturing programs. Leaving instinct behind, SAP relies on quantifiable insights using Test Lab, which has so far shown an average of “27 percent lift in incremental sales leads from digital” and “digital marketing budget savings of 20 percent” by avoiding less effective online techniques.
2013 Data Catalog Available
If you haven’t considered the AmeriLINK® consumer database lately as a list source, look at our latest data catalog and discover the scope of our data services. As an original source compiler for over 35 years, we collect data from primary sources. We compile data at the individual level, then household it so you can target consumers at the individual, household or address level, customizing your offer and message to the likely decision-maker. Call 866-275-4526 or email email@example.com for your copy.
Top 5 Privacy Issues Revealed
KBM Group’s chief privacy officer, Brooks Dobbs, weighed in on privacy in February’s Direct Marketing News cover story, “Top 5 Privacy Issues Revealed.” The article contends that the consumer privacy debate is about balance. Brooks, along with other privacy experts, examine how to achieve that balance as it relates to five key data privacy issues.
Social Media Research on Medicare Marketing
KBM Group’s research paper details our recent social media study of online conversations about Medicare. “The Medicare Consumer Online: Listening to the Conversation,” describes the research findings and the online dialog about Medicare and health care reform, and introduces the state-of-the-art listening platform methodology developed by KBM Group’s Marketing Intelligence group.